30 May 2012
The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...
25 May 2012
A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks.
The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...
31 May 2012
| by Katherine Levy
In his new role, Wright will retain his existing digital duties across OMD and Manning Gottlieb OMD but also take on responsibility for the Omnicom agencies PHD, Rocket and M2M, which collectively handle clients including Sainsbury's, Kraft Foods and Estee Lauder.
Wright will be responsible ...
30 May 2012
| by Kate Magee
's recent corporate pitch , and long pitch lists such as Honey Monster Foods' eight agency line-up or MGM ...
30 May 2012
| by Arif Durrani and Ben Hall
the new KFC Zinger Crunch Salad with their mouths full of food. Subtitles were used to show what the women ...
29 May 2012
| by John Reynolds
Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature..., meats, at Kerry Foods, the maker of Richmond Sausages, claims the new product is "game ...
and stands, which will offer shoppers the chance to try the cooked ham.
Kerry Foods launched its Richmond brand into the cooked ham category in the UK in May.
The Irish food manufacturer claims the product ...
25 May 2012
| by Sara Kimberley
-based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food ...
24 May 2012
| by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company.
The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year.
Grey was subsequently appointed ...
24 May 2012
it to the point of being brazen," one notes.
CLIENT
Paul Fraser, managing director, MH Foods
"Whether ...
24 May 2012
| by Andrew Escott, Cohn & Wolfe
' are strong.
The food and drink sector is a high-profile example of this approach. Over the past few years, a sea change has occurred in the industry thanks to the rise of the slow food movement and concerns about nutrition, food safety and the economy. The relatively level playing field for communicating about ...