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BELOW-THE-LINE: BRIEFS

Sweden tucks in to UK Food from Sweden, a promotional body funded by the Swedish government is spending pounds 1m on a below-the-line campaign to promote Swedish food in the UK. It will sell on the quality of products and the ethical way in which the food is produced. Arts backing reinforced ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

relationship with the EU statutory controls Food claims ... sufficient and claims made in food ads no further action ... foods. But Spam has one big problem - although its owner, Newforge Foods, claims it provides a ...

INTEGRATED: INTEGRATED ISSUES; Why are fmcg advertisers fighting shy of using direct mail?

. But Jeremy Woods, who, as marketing manager of instant hot snacks at CPC foods is in charge of the Golden ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.