14 Dec 1995
| by HARRIOT LANE FOX
Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe
to shoot its first...Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe
to shoot its first national television campaign, which will break in the
new year.
The company is also boosting its advertising budget by a third, to
pounds 1m, for the campaign, aimed at building a reputation for culinary ...
14 Dec 1995
| by HARRIET MARSH
disagreement over creative strategy among Burger
King s top executives. 1995 hasn t been too kind to the fast-food...PR disasters over its part-time staff, media coverage of BSE health
fears and now a major disagreement over creative strategy among Burger
King s top executives. 1995 hasn t been too kind to the fast-food ...
against Burger King s 365.
The troubled fast-food chain s annus horribilis has now been topped off ...
14 Dec 1995
Sweden tucks in to UK
Food from Sweden, a promotional body funded by the Swedish government is
spending pounds 1m on a below-the-line campaign to promote Swedish food
in the UK. It will sell on the quality of products and the ethical way
in which the food is produced.
Arts backing reinforced ...
14 Dec 1995
are not allowed to
sponsor it. Food manufacturers, for example, cannot sponsor cookery
programmes ...
14 Dec 1995
| by GAIL KEMP
slot. The film links food and sex with imagery and the
feel-good-enough-to-eat line. Who needs ...
14 Dec 1995
| by JULIAN LEE
of branding being
used across the Tesco operation.
Seeking uniform image
Whether it was food ...
.
Even the old squat Tesco logo - officially dropped in 1987 - was still
appearing on some food packs ...
14 Dec 1995
| by AMANDA RICHARDS
as the business was starting to run smoothly, Dalgety decided
earlier this year to sell its consumer food ...
for five years, marketing pet food and Sugar
Puffs, before joining Golden Wonder as marketing manager ...
-1995 Chief executive, Homepride Foods
1995-present Chief executive, Golden Wonder
...
14 Dec 1995
. It s not the first colour we associate with food
and drink, but it does have the tremendous virtue of being ...
14 Dec 1995
marketing director of Derwent Valley Foods,
and ex-Allied Domecq manager, Simon Wiles.
Branded ...
14 Dec 1995
| by JEREMY BULLMORE
the hard way that you
forget about multiple audiences at your cost.
Convenience foods had already ...
in front of the family, the eaters, the real consumers.
These days most convenience foods wisely take ...
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