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BELOW-THE-LINE: Tesco checks out its corporate branding

of branding being used across the Tesco operation. Seeking uniform image Whether it was food ... . Even the old squat Tesco logo - officially dropped in 1987 - was still appearing on some food packs ...

NEWS: McDonald’s plans to appoint a lobbying firm

Fast food giant McDonald s is on the verge of appointing a lobbying firm to provide political...Fast food giant McDonald s is on the verge of appointing a lobbying firm to provide political monitoring and analysis. Head of communications Mike Love declined to reveal the names ... of issues the agency is likely to address is food safety, with the BSE scare affecting confidence in all ...

THIS WEEK: HelpAd scheme nets more than 50 brands

Bergh Foods, Tesco, Grand Metropolitan, BT, Wella and Pizza Hut. The first partnership ...

SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Manchester Evening News Award: Food and Grocery

Winner Title: Late night shopping Agency: Abbott Mead Vickers BBDO Client: Sainsbury s Creative Director: David Abbott Art Director: Mike Harris Copywriter: David Newton Typographer: Joe Hoza Photographer: Bob Harris

NEWS: Lowe Howard-Spink scoops awards for regional press ads

up the best food ad award for Tesco s rival, Sainsbury s, with its campaign to raise awareness ... for the Scottish Opera. CIA Medianetwork scooped the media planning award for its Food Giant campaign. See ...

INTEGRATED: PICK OF THE MONTH IN ASSOCIATION WITH ROYAL MAIL

through the line by AMV and others into TV and press ads, in-store posters and food guides, direct mail ...

NEWS: Safeway creates top public affairs post

Safeway s sole public affairs executive - who is responsible for food issues, Nicola Ellen, handling ...

NEWS: Safeway creates top public affairs post

Safeway s sole public affairs executive - who is responsible for food issues, Nicola Ellen, handling ...

 

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