to remove filtersNEWS: TBWA hold on Evian in limbo as French compare ads with own
15 Dec 1995 | by KAREN YATES
a shift this summer in the roster of the French food and drinks giant, Danone, when the bulk ...
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NEWS: NFA renews pressure on food ads
15 Dec 1995 | by JOHN TYLEE
on the Independent Television Commission to ban the transmission of ads for fatty and sugary foods when large ... in Britain are being orchestrated by the National Food Alliance, which claims that children are being subjected to three or four times as many ads for fatty, sugary and salty foods per hour than adults ...
CLOSE-UP: CLIENT OF THE WEEK; New view at Carlsberg-Tetley
15 Dec 1995 | by KAREN YATES
before switching to Anchor Foods. And during his six-year stint at Anchor, Wright was bitten ...
THIS WEEK: Patak’s signs up Hollywood film director for TV
14 Dec 1995 | by HARRIOT LANE FOX
Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe to shoot its first...Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe to shoot its first national television campaign, which will break in the new year. The company is also boosting its advertising budget by a third, to pounds 1m, for the campaign, aimed at building a reputation for culinary ...
BELOW-THE-LINE: BRIEFS
14 Dec 1995
Sweden tucks in to UK Food from Sweden, a promotional body funded by the Swedish government is spending pounds 1m on a below-the-line campaign to promote Swedish food in the UK. It will sell on the quality of products and the ethical way in which the food is produced. Arts backing reinforced ...
ADWATCH: Christmas bells ring for BT
14 Dec 1995 | by GAIL KEMP
slot. The film links food and sex with imagery and the feel-good-enough-to-eat line. Who needs ...
MARKETING MIX: PROFILE; CLIVE SHARPE * CHIEF EXECUTIVE * GOLDEN WONDER: Golden Wonder’s boy wonder’
14 Dec 1995 | by AMANDA RICHARDS
as the business was starting to run smoothly, Dalgety decided earlier this year to sell its consumer food ... for five years, marketing pet food and Sugar Puffs, before joining Golden Wonder as marketing manager ... -1995 Chief executive, Homepride Foods 1995-present Chief executive, Golden Wonder ...
THIS WEEK: The importance of individuality
14 Dec 1995
. It s not the first colour we associate with food and drink, but it does have the tremendous virtue of being ...
MARKETING MIX: The castaway client
08 Dec 1995
Wonder and Nestle -- could food be high on his agenda?..., Kraft, Golden Wonder and Nestle -- could food be high on his agenda? * A very large fridge ...
NEWS: DMB&B unwraps new drink-drive campaign
08 Dec 1995 | by EMMA HALL
-aged woman preparing food in the kitchen, backed by a soundtrack of a boisterous group of young men urging ... taking place in the next room, but as the woman takes the food through, it becomes clear ... . The mother patiently feeds the pitiful figure, who is barely able to swallow the food. In a poignant echo ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
