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Top European Agencies 1997: FRANCE - PR is becoming less the little sister of advertising as clients turn to it for strategic advice

; French frozen food specialists Patigel; and UK turkey farmer Bernard Matthews. Demand ...

Focus: Marketing Comms - The faces behind the brand names

says it is a virtuous circle: If it is Heinz producing a new food product, consumers are more likely ... Post-It brand. Interbrand s Mottram refers to food giant Nestle as having a hybrid architecture ...

Acquisition: The motives behind Omnicom’s latest buy - Omnicom has had its chequebook out again, this time to buy up Fleishman-Hillard. The move mirrors the approach it has taken to building its advertising agency networks

, food and entertainment, F-H is stronger in corporate, financial and public affairs. In terms ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.