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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - MAIL ORDER

18 Dec 1997

mail insert to existing customers, and a couple of off-the-page ads in BBC Good Food. Despite ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS

18 Dec 1997

of these products for free and discover that real food tastes better . The campaign attracted 92,000 responses. ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - INNOVATION

18 Dec 1997

. SECOND Student Survival Service sends monthly food parcels of quality, value-for-money eating ...

ADVERTISING & PROMOTION: Claydon Heeley keeps a hold on Hellmann’s task

30 Oct 1997 | by PATRICK BARRETT

Food company CPC has handed Claydon Heeley its pounds 1.5m below-the-line advertising account...Food company CPC has handed Claydon Heeley its pounds 1.5m below-the-line advertising account for Hellmann s mayonnaise after a six-way pitch. The decision to appoint an agency comes as CPC is increasing its new product development programme for the Hellmann s range. New launches are expected ...

CAMPAIGN DIRECT: ON THE RECORD - Edward Lazarus tells Meg Carter why working at the Reader’s Digest isn’t half as dull as it might sound

10 Oct 1997 | by MEG CARTER

healthy eating campaign for the Foods that Harm and Foods that Heal book. I m also proud of my first ad ...

DIRECT MARKETING: TV’S OLD GUARD LEARNS TO LIVE BELOW THE LINE - Mainstream advertisers traditionally turned to TV. But, Robert Dwek finds, many are now getting better results with a direct approach

10 Oct 1997 | by ROBERT DWEK

database. Meanwhile, in the US Heinz is using the Net to sell its baby foods. FORD ...

Baby branding

11 Sep 1997 | by KEN GOFTON

to position its Mulipa baby foods range as a premium brand....Nutricia has appointed Hamilton Wright to co-ordinate a direct marketing campaign designed to position its Mulipa baby foods range as a premium brand. ...

FOR THE RECORD

29 Aug 1997 | by ALASDAIR REID

The BBC has appointed Tequila Option One to handle trade and below-the-line activity for the pounds 5.5 million interactive exhibition, BBC Experience. The exhibition, which opens in October, will coincide with the BBC s 75th anniversary celebrations. The BBC Good Food Magazine has hired Orlando ...

Y&R sells field marketing arm

07 Aug 1997 | by RAYMOND SNODDY, Financial Times media c

International advertising agency Young s blue-chip client list includes Mars and its sister companies Pedigree Petfoods and Master Foods. The deal was announced as a joint venture. It is understood, however, that GSD has acquired the assets and clients of MML, but not the limited company ...

McVitie’s tests loyalty scheme

05 Jun 1997

McVitie s is to become the first food manufacturer to set up a loyalty scheme, aiming...McVitie s is to become the first food manufacturer to set up a loyalty scheme, aiming to strengthen its market leading position against Jacob s, Burton s and Fox s and bring back consumers who have switched to own-label biscuits. The company is investing pounds 1.5m in a test of its ...

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