to remove filtersADVERTISING & PROMOTION: Design Choice - Ferrero Rocher
18 Dec 1997 | by Linda Mooney, Business development cons
is needed, and unfortunately there are very few mainstream brands in the food and drink sector ...
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Banks Hoggins and Waitrose link up to raise store’s profile
19 Dec 1997 | by KAREN YATES
, such as the rise in own-brands, value-added and non-food products and Sunday opening. The partnership ...
FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report
12 Dec 1997 | by MARK HUNTER
equipment, consume pounds 293 million worth of baby foods and drinks, and dispose of pounds 649 million...on baby equipment, consume pounds 293 million worth of baby foods and drinks, and dispose of pounds ... supplement every day, increasing their intake of fresh fruit and vegetables and eating fortified foods ... on promoting their range of baby foods and increasing brand awareness of the company name. Cow and Gate also ...
Manor Bakeries cooks up a new PR strategy
12 Dec 1997 | by JEMIMAH BAILEY
communications. Food specialist agency Jones PR had previously handled Manor Bakeries trade brief ... . - Jones PR has been renamed Longhouse as part of a drive to position itself as a food consultancy ...
Editorial: A dramatic year in public relations
12 Dec 1997 | by JILL COOMBER, co-founder of Grant Butle
mighty rivals across all sectors - from telecoms to pharmaceuticals, food and drink, and even ...
PRIVATE VIEW
05 Dec 1997 | by ROBERT CAMPBELL, a creative partner at
: Carlos Production company: Lonely Man Productions Exposure: Cinema Van den Bergh Foods ...
PRIVATE VIEW
28 Nov 1997 | by ROONEY CARRUTHERS
: Anthony Easton Production company: Stark Films Exposure: National cinema Van den Bergh Foods ...
LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.
28 Nov 1997 | by JIM DAVIES
as premiums , free from high-street fast-food chains or with packets of crisps or cereals ...
INTERNATIONAL: Pioneer Hi-Bred hires first European comms manager
21 Nov 1997 | by IAN DARBY
modified food products, has appointed Thierry Habotte to the newly created post of European communications...Pioneer Hi-Bred, the world s leading agricultural seed company and a manufacturer of genetically modified food products, has appointed Thierry Habotte to the newly created post of European ... it on European issues such as the agricultural subsidy regime and genetically modified foods. One ...
CAMPAIGNS: Burgen changes the face of bread - Healthcare PR
21 Nov 1997 | by POPPY BRECH
Allied Bakeries has become the latest entrant to the functional foods market with the launch...Allied Bakeries has become the latest entrant to the functional foods market with the launch of Burgen Bread, a soya and linseed loaf. Functional foods contain biologically active elements which claim to deliver benefits beyond basic nutrition. Burgen Bread claims to provide a good source ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
