17 Dec 1998
| by JANE BAINBRIDGE
of
genetically modified (GM) food, through a Bartle Bogle Hegarty created
ad campaign, backfired when Prince Charles became an opponent. Food
retailers, with the exception of Iceland, adopted a wait and see ...
picture, showing an ongoing collapse
of public support for biotechnology and GM foods.
BAT ...
19 Nov 1998
| by DANNY ROGERS
The BBC has received the most negative coverage of any organisation
in the UK, according to the latest quarterly figures from media
monitoring company, PressWatch.
The BBC had 2118 negative stories written about it for July, August and
September, almost twice the number of the next worse, food ...
12 Nov 1998
| by ALEX BENADY
for coffee and
food at Kraft Jacobs Suchard. He believes it is the duty of marketers to
stay positive ...
22 Oct 1998
| by DANNY ROGERS
of the magazine, The ONdigital TV Guide.
CPC Foods Knorr marketing manager Jeremy Wood is being ...
16 Oct 1998
| by CAROLINE MARSHALL
in a rival magazine last week. BMP DDB s new ad for MD Foods, for the
launch of Cravendale Pur ...
one of the world s most famous generic food
campaigns for a single brand. And in any case, the milk ...
25 Sep 1998
| by BILLY MAWHINNEY, a creative director at
and that the Viagra can wait.
HP FOODS
Project: Lea Perrins Worcestershire Sauce
Client: Kim Small ...
24 Sep 1998
| by SUE BEENSTOCK
into selling TVs, videos,
gardening equipment and pet food.
By contrast, the initiatives announced ...
21 Aug 1998
| by STEPHANIE FRANCE
was described as pretty grim for Safeway by
communications director Kevin Hawkins. In September, the food ...
such as the safety of genetically
modified organisms (GMOs). The level of public interest in the food
industry ...
21 Aug 1998
| by ALASDAIR REID
Snack Foods, is tipped to take
over as the chief executive of the UK s second largest cable operator ...
13 Aug 1998
| by HARRIOT LANE FOX
reveals that actress Nanette Newman is
Britain s best advertising personality; RHM Foods launches a ...