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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

of genetically modified (GM) food, through a Bartle Bogle Hegarty created ad campaign, backfired when Prince Charles became an opponent. Food retailers, with the exception of Iceland, adopted a wait and see ... picture, showing an ongoing collapse of public support for biotechnology and GM foods. BAT ...

BBC gets worst press coverage

The BBC has received the most negative coverage of any organisation in the UK, according to the latest quarterly figures from media monitoring company, PressWatch. The BBC had 2118 negative stories written about it for July, August and September, almost twice the number of the next worse, food ...

MARKETING FOCUS: Don’t mention recession - Despite negative forecasts, strong evidence exists that businesses investing in their brands can beat the recession. Alex Benady reports

for coffee and food at Kraft Jacobs Suchard. He believes it is the duty of marketers to stay positive ...

STOP PRESS

of the magazine, The ONdigital TV Guide. CPC Foods Knorr marketing manager Jeremy Wood is being ...

CLOSE-UP PERSPECTIVE: The last thing you expect from bank ads: Egg-cellence

in a rival magazine last week. BMP DDB s new ad for MD Foods, for the launch of Cravendale Pur ... one of the world s most famous generic food campaigns for a single brand. And in any case, the milk ...

PRIVATE VIEW

and that the Viagra can wait. HP FOODS Project: Lea Perrins Worcestershire Sauce Client: Kim Small ...

AGENDA: Boots focus helps revive optimism - Boots is concentrating its efforts on its core strengths in health and beauty. It is also planning to put the space in its range of stores to better use. Sue Beenstock looks at the growing confidence of the high

into selling TVs, videos, gardening equipment and pet food. By contrast, the initiatives announced ...

IN-HOUSE SURVEY: Home front - This year’s survey shows that in-house evaluation still has a long way to go. Stephanie France reports

was described as pretty grim for Safeway by communications director Kevin Hawkins. In September, the food ... such as the safety of genetically modified organisms (GMOs). The level of public interest in the food industry ...

MEDIA: FOR THE RECORD

Snack Foods, is tipped to take over as the chief executive of the UK s second largest cable operator ...

MARKETING MIX: That was the week that was

reveals that actress Nanette Newman is Britain s best advertising personality; RHM Foods launches a ...

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