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STOP PRESS

business from RHM Foods for pounds 10.5m. From March 1999, Del Monte will take over the Just Juice, One ...

MARKETING MIX: That was the week that was ..

months after the DHSS s controversial decision to approve the new food and drink additive; Bass...15 years ago: The Milk Marketing Board announces that canned milk could be the next weapon in its fight to halt declining milk consumption; Diet Pepsi with added Nutrasweet arrives in the UK only two months after the DHSS s controversial decision to approve the new food and drink additive ...

STOP PRESS

. Bisto Foods has shortlisted Abbott Mead Vickers BBDO, Grey Advertising and DMB&B for its pounds 4m ...

Private View

. MCCAIN FOODS GB Project: McCain chips and pizza Client: Julie Leivers, marketing director Brief ...

MARKETING MIX: Brand manager of the week

singlehandedly responsible for reshaping the face of modern food retailing. ...

MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive

meaningless, but the fact that VAT is not added to most food in the UK, whereas tax is added in France ... to offer things other than price. They are mopping up more and more corners of the market as food has ... . One PR agency head, who represents a host of clients in the food and drinks sector, thinks Tesco ...

WHAT’S HOT WHAT’S NOT: In 1997 Publicis put its money on the Tamagotchi, pagers and ... er ... shoulder pads. Pamela Buxton assesses its nose for winners a year on, and what it thinks we’ll be rushing to buy in 98

in daily living. Wearing them is symbolic of being able to survive in a harsh environment. Food ... and Chinese sauces, it s the turn of the Caribbean to provide the next big ethnic food, possibly prompted ... will be the new Heinz Baby Range/Junior Cuisine Range, as professionals give their children food like their own ...

I’M ONLY A PUNTER BUT ..

just trainers, I m talking food, stereos, kitchen equipment ... everything. ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

. Eye for detail We spend longer at Gills Food and Wine, a more up-market store just a five ...

REVIEW: Marketing and advertising news in this week’s press

. - Marketing Nestle Foods marketing manager, Dominic Box, has been appointed marketing director ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.