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19 Dec 1998 | by NEILL DENNY
business from RHM Foods for pounds 10.5m. From March 1999, Del Monte will take over the Just Juice, One ...
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ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan
19 Dec 1998 | by ROBERT MCLUHAN
CPC, which also makes Hellmann s mayonnaise, Pot Noodle and the Napolina Italian food range ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
of genetically modified (GM) food, through a Bartle Bogle Hegarty created ad campaign, backfired when Prince Charles became an opponent. Food retailers, with the exception of Iceland, adopted a wait and see ... picture, showing an ongoing collapse of public support for biotechnology and GM foods. BAT ...
Going green: Corporates are bowing to public opinion and greening up their acts
11 Dec 1998 | by STEPHANIE FRANCE
information we must provide by law, such as food safety, health and nutrition. Sainsbury s, which ... materials, such as kitchen towels; stocking organic food, and providing greener customer information ... Council s stamp of approval on timber products to the Soil Association s logo for organic food - can ...
OPINION: New business can leave existing clients unloved
04 Dec 1998 | by STEFANO HATFIELD
, agencies are like good restaurants. The food may be mouth-watering but it s the items not on the menu ...
ANALYSIS: Public Awareness - Repairing the UK stake in the world meat market. The lifting of the European ban on British beef is a victory for the Meat and Livestock Commission, but the hard work of persuading consumers to buy meat again is yet to come
04 Dec 1998 | by KATHY GREENE
and the Ministry of Agriculture, Fisheries and Food established the certification agency, Assured British Meat ... up a Food Standards Agency were dropped from last month s Queen s speech, and so are unlikely ...
is the latest food product to make specific health claims. Sue Beenstock asks why the firm is moving into a new
03 Dec 1998 | by SUE BEENSTOCK
While all foods are functional, some, according to the manufacturers, are more functional than...While all foods are functional, some, according to the manufacturers, are more functional than others. A new sector is fast emerging, the so-called neutraceuticals, comprised of foods that make ... project, said Anne Alexandre, European food analyst at Credit Suisse First Boston. Johnson s launch ...
THIS WEEK’S BIG QUESTION: Could the PR for genetically modified (GM) food have been handled
27 Nov 1998 | by NICOLA TYRRELL
of these foods into the UK and Europe was that the communications strategy was designed and made in the US ... support for GM foods. Even a pounds 1 million advertising campaign failed to change this dismal picture. Monsanto s approach, of forcing this food on all of us by converting what they call the upper socio ...
Tiesson is made head of UNICEF PR
27 Nov 1998 | by KATHY GREENE
that children in the world s poorest countries have access to clean water, food, medical supplies ...
Benecol sparks margarine war
26 Nov 1998 | by IAN DARBY
Johnson s product is being delayed as it goes through the EU s regulatory process for new food products. Benecol is exempt because it was launched in Finland before the regulations were introduced. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
