to remove filtersSTOP PRESS
12 Nov 1998 | by BINNUR BEYAZTAS
. Bisto Foods has shortlisted Abbott Mead Vickers BBDO, Grey Advertising and DMB&B for its pounds 4m ...
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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
of genetically modified (GM) food, through a Bartle Bogle Hegarty created ad campaign, backfired when Prince Charles became an opponent. Food retailers, with the exception of Iceland, adopted a wait and see ... picture, showing an ongoing collapse of public support for biotechnology and GM foods. BAT ...
Action Man puts name to game
29 Oct 1998 | by DANNY ROGERS
Foods and MD Foods to produce an Action Meal - a pre-packed meal with Action Man-shaped chicken ...
POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports
22 Oct 1998 | by DAVID MURPHY
-purchased drink, or a new flavour of pet food for the cat. The trial has been running in ten stores since June ...
REVIEW: Marketing and advertising news in the week’s press
25 Sep 1998 | by Our Parliamentary correspondent
Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted...Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted to president and chief-executive officer of the PepsiCo-owned company. Glenn, who was also commercial director for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago ...
HOTLINE
25 Sep 1998 | by EMMA HALL
Lorains, for its account. Summerfield Wilmot Keene has been appointed by Kettle Foods to promote ...
MARKETING MIX: That was the week that was
24 Sep 1998 | by TIM AMBLER
Cellnet ad featuring a Joanna Lumley-lookalike contest; RHM Foods puts its biggest-ever marketing budget ...
MARKETING REPORT ON PERFORMANCE DEVELOPMENT: Morale boosters - Motivating staff can improve productivity and customer service Holly Acland looks at how some companies are putting it to use
24 Sep 1998 | by HOLLY ACLAND
The link between employee satisfaction, customer service and company profits is well documented. Internal research by US fast-food giant Taco Bell identified outlets with the lowest levels of staff turnover as generating up to double the sales of those at the highest end. But it doesn t take ...
CLOSE-UP PERSPECTIVE: Homeworking will free us all to have a better office life
04 Sep 1998 | by CAROLINE MARSHALL
sink into a sofa, get some decent food and generally be treated like human beings. Maybe even ...
AGENDA: Countdown to a profitable 2000 - The Millennium Bug has a range of possible effects which marketers must take into account and plan for. However, preparation could offer companies an advantage over rivals, writes Rachel Baird
03 Sep 1998 | by RACHEL BAIRD
perfectly. A rush to withdraw savings from banks or to stock up on food, for example, could lead to banks with no money and shops with no food. Asda is taking this possibility seriously enough ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
