to remove filtersAction Man puts name to game
29 Oct 1998 | by DANNY ROGERS
Foods and MD Foods to produce an Action Meal - a pre-packed meal with Action Man-shaped chicken ...
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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
of genetically modified (GM) food, through a Bartle Bogle Hegarty created ad campaign, backfired when Prince Charles became an opponent. Food retailers, with the exception of Iceland, adopted a wait and see ... picture, showing an ongoing collapse of public support for biotechnology and GM foods. BAT ...
POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports
22 Oct 1998 | by DAVID MURPHY
-purchased drink, or a new flavour of pet food for the cat. The trial has been running in ten stores since June ...
HOTLINE
25 Sep 1998 | by EMMA HALL
Lorains, for its account. Summerfield Wilmot Keene has been appointed by Kettle Foods to promote ...
CLOSE-UP PERSPECTIVE: Homeworking will free us all to have a better office life
04 Sep 1998 | by CAROLINE MARSHALL
sink into a sofa, get some decent food and generally be treated like human beings. Maybe even ...
AGENDA: Countdown to a profitable 2000 - The Millennium Bug has a range of possible effects which marketers must take into account and plan for. However, preparation could offer companies an advantage over rivals, writes Rachel Baird
03 Sep 1998 | by RACHEL BAIRD
perfectly. A rush to withdraw savings from banks or to stock up on food, for example, could lead to banks with no money and shops with no food. Asda is taking this possibility seriously enough ...
FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services
06 Aug 1998 | by KEN GOFTON
. Eye for detail We spend longer at Gills Food and Wine, a more up-market store just a five ...
OPINION: MILLS ON BUSINESS
24 Jul 1998 | by DOMINIC MILLS
. So what do we have here? Well, we have an Exeter University academic s report by the Food Advertising Unit which says that children are not taken in by food ads. At the same time, we have Kraft ... in the food trolley as a bottle of wine or some mangetout; and three, that women are just as likely to buy ...
REVIEW: Marketing and advertising news in this week’s press
24 Jul 1998 | by JOHN TYLEE
. - Marketing Nestle Foods marketing manager, Dominic Box, has been appointed marketing director ...
STOP PRESS
16 Jul 1998 | by LISA CAMPBELL
modifications are necessary. The report was due in September. Health food chain Holland s newly formed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
