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AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

s modestly priced food and drink in a cafe environment is more appropriate to pre-millennium Britain ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

of genetically modified (GM) food, through a Bartle Bogle Hegarty created ad campaign, backfired when Prince Charles became an opponent. Food retailers, with the exception of Iceland, adopted a wait and see ... picture, showing an ongoing collapse of public support for biotechnology and GM foods. BAT ...

MARKETING MIX: That was the week that was

15 years ago: Findus, Nestle s frozen foods subsidiary, says it will move its troubled brand...15 years ago: Findus, Nestle s frozen foods subsidiary, says it will move its troubled brand upmarket and invest pounds 6m to promote its new premium range; established cable TV operators lose out as 11 cable franchises are announced. Only Thorn EMI gets all three franchises applied for; British ...

MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting

they are travelling and suspend their usual prejudices. They are open to new experiences whether that be food ...

CAMPAIGN DIARY: Flight of fancy took a lucky few to New York

For those media luvvies used to the grub at Langans, airline food generally doesn t quite hit...For those media luvvies used to the grub at Langans, airline food generally doesn t quite hit the spot, even in business class. Unless, that is, a couple of return tickets to New York are hidden in the croissants. Media planners and buyers arriving at work last week were treated to an authentic ...

BBC gets worst press coverage

The BBC has received the most negative coverage of any organisation in the UK, according to the latest quarterly figures from media monitoring company, PressWatch. The BBC had 2118 negative stories written about it for July, August and September, almost twice the number of the next worse, food ...

M&C puts Qantas back on TV

by Neil Perry, one of Australia s leading chefs, who owns two restaurants in Sydney. The food served ...

FOR THE RECORD

from IPC s UK Portfolio. William Reed, publisher of the Grocer, has moved into the food manufacturing sector with a new magazine, Inside Food s first launch outside retailing. The monthly magazine ...

STOP PRESS

of the magazine, The ONdigital TV Guide. CPC Foods Knorr marketing manager Jeremy Wood is being ...

GNER hires chief for brand boost

such as food and relaxation. GNER is planning to spend over pounds 4m on advertising during the next ...

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