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Lexis takes KP account from Countrywide

United Biscuits has consolidated its PR by appointing Lexis PR as the lead agency for KP Foods...United Biscuits has consolidated its PR by appointing Lexis PR as the lead agency for KP Foods, on fees in excess of pounds 250,000. The work was won after a two-way pitch against four-year incumbent, Countrywide Porter Novelli. The win means that Lexis now holds the lion s share of United Biscuits ...

STOP PRESS: M&S merges press offices under Challier

Marks and Spencer has merged its food and general press offices into one department under food...Marks and Spencer has merged its food and general press offices into one department under food advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home and foods marketing head. The corporate press office is still led by Brian Hudspith, reporting to Clara ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

The staff behind Iceland s Eggs show their true colours campaign were obviously born to the job. The media gave generous coverage to the fact that Iceland is the first UK food retailer to remove colorants from chicken feed. It is now feeding its birds on a natural diet, producing paler ...

THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?

food in the kitchen, tired looking dads coming home from work and cheerful children no longer reflect ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

is causing a few furrowed brows in the boardrooms of toy makers, food companies and broadcasters who rely ...

MEDIA: The tobacco ban is not the end all for advertisers

the peddlers of expensive toys, junk food or trainers of corrupting innocent minds. The ITC s most ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.