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The Food and Drink Federation, whose members are currently in the spotlight thanks to a regular...The Food and Drink Federation, whose members are currently in the spotlight thanks to a regular news diet of GM food and the British beef controversy, has boosted its PR team with the creation of three new posts. Kay Relph, a former assistant to MPs David Blunkett and Gillian Shepherd, has been ...
, Sainsbury s and Safeway - has led to customer confusion and widespread distrust. Smaller food ... , food safety. With a string of health scares from UK beef to Belgium pork, frozen food expert, Icelandhas been concentrating on its Foods You Can Trust initiative. This encompasses a range ...
Vauxhall is to sponsor this year s BBC Good Food Show, which will be held from November 24...Vauxhall is to sponsor this year s BBC Good Food Show, which will be held from November 24-28 at the Birmingham NEC. Vauxhall s Corsa brand will be showcased by the event, as Vauxhall retailers will offer ... is promoting a synergy between the Good Food Show and Corsa brand values, both of which are about getting ...
between seven and 16 to name their favourite food and give their opinions on healthy eating, advertising, peer group influence and genetically modified foods. The survey also found that more than half of the children were aware of the GM food debate, with 84% of 13- to 16-year-olds surveyed aware ...
s biggest marketing initiative ever: creating a new brand to promote British food. Backed by a pounds 2m ... - she spent ten years at Sainsbury s dealing with farmers from the commercial side of the food ... and retailers, caterers and pressure groups. She joined Sainsbury s after completing a degree in food ...
The National Farmers Union is developing a new brand to promote British food, which...The National Farmers Union is developing a new brand to promote British food, which it will support with an advertising and marketing campaign worth several million pounds. The move, which ... associate British food with quality. However, 40% do not think it is prominent on shop shelves ...
below-the-line agency. Her first task was to present to Hall Harrison s Dog Food....In January 1993 Jessica Hatfield, now chief executive of The Media Vehicle, had just joined a below-the-line agency. Her first task was to present to Hall Harrison s Dog Food. New ideas for dog campaigns are few and far between - even Julian Clary would admit there are only so many ways ...
to head with KFC in the fast-food chicken market....to head with KFC in the fast-food chicken market. Three Dr Beaks outlets are opening in the next ... as the UK s first fast-food chain. Since then, it has been eclipsed by McDonald s and Burger King ... . Mintel estimates that the fast-food chicken market was worth pounds 530m in 1998, an increase of 25 ...
American Express has taken its first leap into the UK s television sponsorship market, using Channel 4 as its launch pad.
Bell Pottinger has acquired food PR specialist Wearne Associates and has transferred its clients...Bell Pottinger has acquired food PR specialist Wearne Associates and has transferred its clients ... Association and parts of Ranks Hovis McDougall, including RHM Frozen Foods and Centura Foods, now join Good Relations food roster, which includes Tesco and sweetener brand Canderel. The Wearne team has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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