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Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

know today: dig for victory , grow your own food , careless talk costs lives . But while ... to popularise both advertising and the concept of ready-made foods. It inspired an entire industry: if you ...

Campaign Hall of Fame. (Part 2 of 2)

the world was going - eating instant food was natural, modern behaviour that Martians would take for granted. Rather than showing the product as artificial, it was compared with food of the future ... sensual, adult food, may have raised a few eyebrows but it put Haagen-Dazs firmly on the map ...

PRIVATE VIEW

Blair to me. I love Selfridges too, especially the food hall. Many a lunch hour will find me ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

media planning and buying account to MediaCom ... food retailer, Somerfield, the client from hell ... for Nando s, the fast food chain, about not eating eggs so they can grow into chickens ... AMV ...

Adwatch of the decade

of celebrities and the Where good food costs less line. The supermarket chain began a bewildered attempt ...

DIARY: CRASH AND BURN - Jackie Newcombe thought she had scooped the cream of dessert clients, but it didn’t cut any custard with her fastidious editor

for IPC s new upmarket food magazine, A la Carte....In the mid-80s, Premier Symmetry s managing director Jackie Newcombe was trying to win advertising for IPC s new upmarket food magazine, A la Carte. Nouvelle cuisine was all the rage and Newcombe s editor had issued strict instructions that advertising had to be aesthetically pleasing ...

IPC’s central sales unit opens with pounds 1.5m wins

business in the food sector. The deals represent completely new revenue for IPC. The team ... manager for the food sector. She previously held the same position for confectionery and snacks ...

Danone switches planning to Motive and Media Edge

Carat has lost the planning task for all Groupe Danone brands, which include Volvic, Evian, Twiglets and Danone Bio Yogurt. After a five-month review, the French food and drink giant has ... after the pounds 4 million media planning business for HP Foods, which Motive swiped from Carat last ...

Delaney Lund Knox and BMP to pitch as Hellmann’s reviews

- animated characters - and presented the idea that without Hellmann s, food can taste uninteresting ...

ASA lambasts poster for Louis Marcel

carpeted by the ASA over claims about GM foods. Its ruling followed complaints by the rival ... major supermarket chain to start making all own-label food without genetically modified ingredients ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.