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Campaign Hall of Fame: Chairman’s comment

. The eventual overall winner, BMP s Smash Martians campaign from the 70s, was felt to have changed food ... four-colour printing. Launched in 1982, it was dubbed McPaper because of its fast food ... -Erickson. The quirky advertising of Japan s Nissin Food Products Co wins awards with a regularity akin ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

know today: dig for victory , grow your own food , careless talk costs lives . But while ... to popularise both advertising and the concept of ready-made foods. It inspired an entire industry: if you ...

Campaign Hall of Fame. (Part 2 of 2)

the world was going - eating instant food was natural, modern behaviour that Martians would take for granted. Rather than showing the product as artificial, it was compared with food of the future ... sensual, adult food, may have raised a few eyebrows but it put Haagen-Dazs firmly on the map ...

MEDIA: FOR THE RECORD

s advertorial and special projects division, to be the publisher on Waitrose Food Illustrated. Williams takes ... and is carried by ONdigital. Carlton Digital Sales will continue to sell Carlton Cinema and Carlton Food ...

Adwatch of the decade

of celebrities and the Where good food costs less line. The supermarket chain began a bewildered attempt ...

Carlton pulls plug on Carlton Select

portfolio with Carlton Food Network and Carlton Cinema....portfolio with Carlton Food Network and Carlton Cinema. Carlton Select, which is carried ... channels. But Food Network offers something a little different and makes a bit of money. A ... Cinema and Carlton Food Network, which are being put into more saleable packages that will offer ...

Carlton and Granada jointly invest pounds 40m in British Ask Jeeves

Jamba, movie review service Popcorn and Simply Food - as well as a 20 per cent stake in online ...

MEDIA ANALYSIS: Brand Spend Analysis - Mum’s logged on to Iceland: how the UK supermarket is pushing its online service

as the first online food shopping service covering the whole of the UK (Tesco only covers London ...

Advertising industry on alert over pounds 7bn Carlton-United merger deal

channels, Carlton Food Network and Carlton Kids. Other media interests include the UK s biggest ...

MARKETING MIX: Brand manager of the week

in that time). What is the best part of your job? Flying to Italy to taste new foods. What ... -up between Venice for the luxurious 5-star hotel, Bologna for the food and Texas for the music. Who ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.