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FOCUS: CRISIS MANAGEMENT - The heat is on. Mary Cowlett follows the timeline of a crisis from chatroom rumour to full-blown threat to reputation

became the victim of an e-mail claiming that the fast-food outlet used genetically mutated poultry ...

Sainsbury's e-chief moves to Taste

for their joint TV and internet food and drink channel, Taste. They have also hired Lambie Nairn to develop...for their joint TV and internet food and drink channel, Taste. They have also hired Lambie Nairn to develop ... -owned Clever Media. Lambie Nairn will rebrand Carlton s SimplyFood web site, Sainsbury s food and drink site tasteforlife, and the Carlton Food Network television channel, which runs on ONdigital and cable ...

CAMPAIGN.I: Typhoo defies BSC as Tommy ads go online

Typhoo Tea is ignoring criticism from the Broadcasting Standards Commission, which upheld complaints that its two thumbs fresh campaign perpetuates racial stereotypes, and is using the theme on its website, two-thumbsfresh.com. John Luck, the senior brand manager at Typhoo s parent Premier Foods ...

NEW MEDIA: Briefs

-fat and organic food, and chat rooms. The chain has four outlets and will open another three later this year....Luscious, the low-fat coffee chain, has launched an interactive web site through DJH Graphics and 5th House. The site offers low-fat information, recipes, access to online shopping for low-fat and organic food, and chat rooms. The chain has four outlets and will open another three later this year. ...

NEW MEDIA LEAGUE TABLES: Can interactive TV take on its critics? - Interactive TV has been in the UK for just a year, but is starting to win over new media marketers

for products including Elida Faberge s Dove brand and Van den Bergh Foods Chicken Tonight cook-in sauce ...

Consumers make their own cereal at General Mills site

US food giant General Mills is testing a website called Mycereal.com which will allow consumers...LONDON (Brand Republic) – US food giant General Mills is testing a website called Mycereal.com which will allow consumers to choose their own breakfast cereals online and order them for 1 per serving. The company, which makes Cheerios and Golden Grahams as well as several brands in partnership ...

Pets.com puppet up for grabs as venture crashes

to bolster heavily discounted staples such as litter and dog food, which were expensive to deliver ...

Come on down - the price is wrong: The cost of life in the UK is still out of step with the US and Europe. But consumer groups and the government are not standing for it any longer

British prices appear higher, he says. The typical Continental food retailing outlet is an 80,000sq ... authorities - so we lose out on economies of scale. But it is still a very competitive market. Food prices ... of 56 items, a Sega Dreamcast games machine, ten CDs, a two-litre bottle of Coke, dog food, loo roll ...

NEW MEDIA BRIEFS

Van den Bergh foods has unveiled a web site for its recently-launched margarine brand, Pro...Van den Bergh foods has unveiled a web site for its recently-launched margarine brand, Pro.active. The site is aimed at educating health professionals about the product, which the company claims can reduce LDL cholesterol levels. The web site features downloadable presentations, with details on the effects ...

CAMPAIGN-I: Briefs

date set for February 2001. The website will be core to the food brand s effort to be more accessible...The web agency Zinc has been appointed to create a site for the Mr Kipling brand, with a launch date set for February 2001. The website will be core to the food brand s effort to be more accessible to consumers, and the URL will appear on packaging and advertising. Visitors to the site will be able ...

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