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Starcom wins $800m Kraft media business

Food giant Kraft is understood to have consolidated its 800m North American media planning...LONDON (Brand Republic) – Food giant Kraft is understood to have consolidated its 800m North American media planning and buying account into Starcom MediaVest, the media buying arm of B|Com3, following a competitive pitch. Other agencies pitching for the Philip Morris-owned business included WPP ...

M&S hires Wal-Mart director to run food business

Marks & Spencer has poached a senior Wal-Mart executive Justin King to run its UK food business....to run its UK food business. King, who was managing director of UK Hypermarkets at Wal-Mart, will take on the title of business unit director of foods, a position which has been vacant since March. He will run a ... an online food company, LM Solutions. Despite the lack of a food chief the division has been performing ...

PepsiCo buys Quaker Oats for $13.4bn

PepsiCo has ended speculation over the future of US food and drink firm Quaker Oats by buying...LONDON (Brand Republic) – PepsiCo has ended speculation over the future of US food and drink firm Quaker Oats by buying it for 13.4bn. The deal gives Pepsi control of Quaker’s Gatorade sports drink ... Coca-Cola and French food group Danone, pulled out of talks with Quaker because they felt the price ...

Advertising fails to stave off continued decline at M&S

LONDON (Brand Republic) – Marks & Spencer’s use of brand advertising for the first time this year has failed, in the short term at least, to stave off a continuing decline in sales in the run-up to the crucial Christmas period. City reports suggest that food sales were up 3% in the week to November 19 ...

Domino’s looks to open 790 new outlets

come as overall pizza sales from fast food restaurants fell 6% in the UK in the year to May 1999 ... comes as KFC announced it would create 10,000 jobs by 2005 by opening 300 more fast food chicken ...

Tesco presses on with expansion as foreign sales rise

its aggressive price-cutting and increased non-food product sales helped UK sales surge 8 ...

KFC to open 300 new restaurants in UK

Fast food chain KFC is opening 300 new restaurants in the UK, creating 10,000 jobs over the next...LONDON (Brand Republic) – Fast food chain KFC is opening 300 new restaurants in the UK, creating 10,000 jobs over the next five years. The company opened its 500th store in Cardiff this week ... of chicken over other fast foods types. KFC’s UK advertising is handled by Ogilvy & Mather, with buying ...

Danone pulls out of Quaker Oats deal

French food group Danone has called off its plans to buy Quaker Oats, just 24 hours after admitting...LONDON (Brand Republic) – French food group Danone has called off its plans to buy Quaker Oats, just 24 hours after admitting its interest in the US-based cereals and energy drink company. Danone wanted to buy the company because of the synergies between the two companies’ brands but decided to call ...

Coca-Cola drops $13bn bid for Quaker Oats

. The move leaves Quaker open to bids from Coke’s rival PepsiCo, French food group Danone and Swiss giant ...

Profits slump at Sainsbury’s as Homebase sell-off is set

LONDON (Brand Republic) – UK supermarket Sainsbury’s has reported a 17% slump in profits for the first six months of the year to 14 October, but has said it is hoping to be free of its Homebase DIY division by Christmas The sell-off will enable it to focus entirely on its food business as it continues ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.