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Simons quits MNDA to take FSA role

Laura Simons has stepped down as communications director at the Motor Neurone Disease Association to join the Government's Food Standards Agency (FSA) as its first head of PR. Hers is one of five new roles created by the formation of the FSA last April to allay public fears in the wake of the BSE crisis ...

CAMPAIGNS: Weekly Web Watch - Sites should beef up BSE coverage

't the site for you. Mind you, the same applies to Britain's Ministry of Agriculture, Fisheries and Food ...

DIRECT: Novartis selects Drayton Bird for DM support role

Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine...Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine and Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand portfolio. Novartis wants the agency to strengthen the strategic and creative work of its local agencies ...

SALES PROMOTION: Incentives at work - Are business-to-business transactions the future of vouchers? Gillian Upton reports

food, drink and clothes.' The counter clerks register for the scheme, they are given a code ...

MEDIA: What The Papers Say - Criticism mounts over BSE crisis debacle

government. Any new official assertions on food safety issues may be undermined by press reports that one ...

Come on down - the price is wrong: The cost of life in the UK is still out of step with the US and Europe. But consumer groups and the government are not standing for it any longer

British prices appear higher, he says. The typical Continental food retailing outlet is an 80,000sq ... authorities - so we lose out on economies of scale. But it is still a very competitive market. Food prices ... of 56 items, a Sega Dreamcast games machine, ten CDs, a two-litre bottle of Coke, dog food, loo roll ...

PUBLIC RELATIONS AWARDS 2000: Special - The Echo Research Award The Proof Award.

-European Food Safety Information Campaign in spring 1999. The Health Education Authority (HEA) was commissioned to develop the consumer education campaign on food hygiene in the UK, supported by Manning, Selvage s attitudes to food hygiene and used to create news angles. A launch event was held in London with television ...

NEW MEDIA BRIEFS

Van den Bergh foods has unveiled a web site for its recently-launched margarine brand, Pro...Van den Bergh foods has unveiled a web site for its recently-launched margarine brand, Pro.active. The site is aimed at educating health professionals about the product, which the company claims can reduce LDL cholesterol levels. The web site features downloadable presentations, with details on the effects ...

Body Shop to use website to fuel US expansion

% of turnover. The company has also bought a 51% share in an organic food chain, with three stores in Manchester ...

NEW MEDIA: Oxfam's internet goods service to sell second hand

the next 12 months. Items currently featured include Fair Trade food and a range of handicrafts ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.