to remove filtersOfficial Olympic advertisers ‘wasted their money’
20 Nov 2000 | by Camilla Palmer
. However, fast food chain McDonald’s, which spent 40m to be an official partner, had the satisfaction ...
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Sainsbury's e-chief moves to Taste
30 Nov 2000 | by ALEXANDRA JARDINE
for their joint TV and internet food and drink channel, Taste. They have also hired Lambie Nairn to develop...for their joint TV and internet food and drink channel, Taste. They have also hired Lambie Nairn to develop ... -owned Clever Media. Lambie Nairn will rebrand Carlton s SimplyFood web site, Sainsbury s food and drink site tasteforlife, and the Carlton Food Network television channel, which runs on ONdigital and cable ...
McDonald's rolls out animated Tex Mex ad
17 Nov 2000 | by IAN DARBY
McDonald s is launching an animated commercial to support a food promotion called Tex Mex....McDonald s is launching an animated commercial to support a food promotion called Tex Mex. Leo ... is the food giant s first animated execution for an adult audience, will run until 3 December ... imagery. Our scripts were all about the food and the craving for it and from here it was a leap ...
Diageo supports new ad medium targeting elusive youth market
17 Nov 2000 | by CLAIRE BEALE
Diageo, the drinks and food giant, is backing the launch of a new advertising medium called...Diageo, the drinks and food giant, is backing the launch of a new advertising medium called Translucis, which enables advertisers to target 18- to 24-year-olds in bars, pubs and clubs. Translucis is a network of plasma screens that is being tested in 40 outlets around the country ahead of a ...
CLUBBING IN THE 21ST CENTURY: Outmoded and elitist or useful forums to meet and network. Harriet Marsh investigates the clubs that count many of the ad industry's most powerful figures as members
17 Nov 2000 | by HARRIET MARSH
the Fat Boys was set up by, among others, Rupert Howell. Its mission was to eat good food and remember ...
Golden Wonder Wotsits launches non-snack food product
16 Nov 2000
Wotsits this week launches its first non-snack food product, mashed Potato Shapes for mealtimes...Wotsits this week launches its first non-snack food product, mashed Potato Shapes for mealtimes. The Golden Wonder product will be backed by a new pounds 1.2m TV campaign through Bartle Bogle Hegarty, which features the animated character Willie and his girlfriend Peaches in a 1950s wartime scenario. A World War ...
BRAND HEALTH CHECK: Ovaltine - Can sleepy old Ovaltine reawaken our interest? Ovaltine is back on TV for the first time since the mid-80s But is its new energy identity the right strategy to revitalise a tired brand? Tania Mason reports.
16 Nov 2000 | by TANIA MASON
that appears to be perennially attached to another era. The name conjures up Glenn Miller, food coupons ...
Pets.com puppet up for grabs as venture crashes
08 Nov 2000
to bolster heavily discounted staples such as litter and dog food, which were expensive to deliver ...
Burnett unveils Heinz soup TV ads
27 Oct 2000 | by IAN DARBY
together with an increased demand for out-of-home food products. The commercials break on 30 October ...
MEDIA: Van den Bergh spread backs C4's Countdown
26 Oct 2000 | by POPPY BRECH
Flora pro.activ, the new Van den Bergh Foods spread that claims to lower cholesterol, is to sponsor...Flora pro.activ, the new Van den Bergh Foods spread that claims to lower cholesterol, is to sponsor Channel 4 quiz show Countdown, in a deal worth about pounds 1.9m. The sponsorship kicks off on October 30, after which Flora pro.activ will sponsor the daily show for one year. Credits, produced ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
