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Unisys puts Grey at head of £50m global ads task

, and has also held senior positions at Philips Electronics and General Foods. In July, Unisys saw a ...

ANALYSIS: Web fuels consumer activism - Superempowered consumers are now using the web, their mobile phones, and some considerable PR savvy to take on big business and the government

, genetically modified foods, globalisation of marketing messages, exploitation of Third-World labour, and too ...

FIELD MARKETING LEAGUE TABLES 2000: Food products top use charts - Packaged goods continues to make

still provides the bedrock for the industry. Food and confectionery, alcohol, soft drinks, tobacco ... clients are catching up, as most of the packaged goods segments, such as food and confectionery, alcohol ...

Hi-tech outfits fuel ad growth

the quarter. This came after a particularly slow 12 months when the food category actually cut its TV ... was the largest spender in the food category - investing pounds 3.8 million - and there was also considerable ...

Briefs

activity to 50,000 console owners, including a free food voucher for use in McDonald s. Other activity ... on taxis, bus sides and poster sites. Signature Foods is extending its Cadbury s Fresh Cream ...

OPINION: Watch the herd, but don’t forget to be innovative

an interesting one. While the John Lewis side might be looking a bit tarnished, the food retailer s policy ...

Briefs

information on more than 6000 wines. Princes Foods is launching a new press and outdoor campaign ...

CAREERS: MOVERS

will be responsible for marketing, advertising and PR. She joins from Food Brokers, where she was in charge ...

Global forces: Truly valuable brands are global. Jane Bainbridge reports on Interbrand’s international brand survey

-Cola US Food 2 Microsoft-Windows US Software 3 IBM ... Media 9 McDonald s US Food 10 AT US ... Switzerland Food 23 BMW Germany Automobiles 24 Kodak ...

DIRECT MARKETING: Mailers learn to think creatively - Direct mail is often accused of lacking imagination, but all that’s changing

baby throwing food on the floor under the words Take cover now . It was designed to remind ...

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Additional Information



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.