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Mission Foods hands Storm its tortilla Euro brief

The world s biggest tortilla maker Mission Foods has appointed Storm Communications on a mission...The world s biggest tortilla maker Mission Foods has appointed Storm Communications on a mission ... . Mission Foods has a vision of changing the perception of tortillas from being a specialist food, to a ... tortillas and corn chips. Mission Foods is a subsidiary of the Mexican company Grupo Maseca. ...

INTERNATIONAL: FDA to probe Shandwick and Schering-Plough

by the Food and Drugs Administration (FDA) over allegations they engaged in a deceptive grass roots campaign...MADISON, NJ: Shandwick and pharmaceuticals client Schering-Plough are under investigation by the Food and Drugs Administration (FDA) over allegations they engaged in a deceptive grass roots campaign to sell the hepatitis C drug Rebetron. An expose in the Washington Post charged that Shandwick ...

Kraft media agencies face regional review

Kraft Foods has begun talks with media agency networks about the review of its dollars 200 million...Kraft Foods has begun talks with media agency networks about the review of its dollars 200 million European media planning and buying account as it looks to consolidate into macro regions. Nick Shepherd, the vice-president of strategy and business development for Kraft Foods, said each country would have its ...

Heated competition sparks agency hunt for Coffee Republic

-profile campaigns this year through Mother and Fallon respectively. The US food giant Sara Lee is also planning ...

Ridgley quits Brann Digital to start own interactive TV shop

-blown technical level and also understands marketing. We're going to be looking at the full food chain ...

Ridgley quits Brann Digital to start own interactive TV shop

-blown technical level and also understands marketing. We're going to be looking at the full food chain ...

CAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image

are what they eat' and discusses food and drink that can be of benefit - whether ingested or applied ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Facing the Euro challenge - Mergers and acquisitions are reshaping Europe's advertising networks, and that adds to the task of those at the helm. Campaign profiles five to watch

-Erickson on the launch of a frozen food range and in January it lost a pitch for a pounds 40 million slice of Van den Bergh Foods to J. Walter Thompson. Lindsay sees maintaining high creative standards as one of his ... network, Medicus, about working together on Heinz Baby Food projects. But B-Com3 s biggest impact so ...

HAS ISBA HAD ITS DAY? - As the client body celebrates its 100th birthday, Margaret Patrick looks at ISBA's contribution to the ad industry and its plans for the future

t agree with the policy we adopted. He cites the Co-op and its call to ban advertising junk food ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Paper moves - News websites that have spawned from print titles are losing out to other more net-savvy news providers as the need for fresh tactics in the new-media race increases, Tracey Taylor reports

and CDs, as well as to wine and food suppliers. The site also offers net access and a searchable job ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.