to remove filtersDIRECT: Quantum hands energy work to Haygarth Group
20 Dec 2001
and digital marketing. The programme is run by the Department of the Environment, Food and Rural ...
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STOP PRESS: ISBA welcomes research results
20 Dec 2001
The Incorporated Society of British Advertisers has broadly welcomed the results of a research project commissioned by the Food Standards Agency, which shows that most consumers are unconcerned about food promotions. The research indicates that the views of consumer pressure groups such as SUSTAIN ...
KP to revamp ad work and packs for Phileas Fogg
20 Dec 2001
KP Foods is undertaking a radical overhaul of its Phileas Fogg premium snack food brand ... , marketing controller at KP Foods, with overall responsibility for the brand, is to inform his sales force ... Foods last month from Bulmers, where he was marketing manager. The company is currently having ...
UK Athletics in hunt for a 'grass-roots' backer
20 Dec 2001 | by MARK KLEINMAN
Athletics had been expected to secure different sponsors for individual properties. Fast-food giant ...
ADWATCH STARS OF 2001
20 Dec 2001 | by GAIL KEMP
innovation and a focus on tactical activity, reflecting increasing competition between fast-food chains ...
Unilever media review boosts earnings
20 Dec 2001 | by Claire Billings,
The company, which owns brands such as Cif, Organics shampoo, Findus and Hellmann's, began the shake-up of its media activity in December 2000 when the company aligned the media account of its then recently acquired Best Foods division with the rest of its operations. It appointed Initiative Media ...
Hollick joins Diageo board
20 Dec 2001 | by Claire Billings,
Hollick, who is also a member of the House of Lords and a Labour supporter, will take up his post with immediate effect. Diageo was formed in 1997 out of the merger of GrandMet and Guinness. Its brands include Smirnoff, Johnnie Walker, Gordon's, Baileys and Guinness. It also owns fast food giant Burger King ...
THE BOOK OF LISTS: The 10 Best international posters
17 Dec 2001
1.Mini Babybel "BBQ/kitchen/terrace" These ads were almost all gold winners at the International Advertising Festival at Cannes this year. This campaign combines the fun profile that often defines a snack food with the engaging quality of good food advertising. The simple idea plays ...
THE BOOK OF LISTS: The 10 Top customer magazines
17 Dec 2001
1. Waitrose Food Illustrated by John Brown Publishing JBP holds a customer publisher's dream brief from Waitrose - produce a high-quality food magazine full stop. The title's features ... -for magazine boasts the highest circulation of any title in the UK food sector, beating the free titles ...
THE BOOK OF LISTS: The 10 Best print launches of 2001
17 Dec 2001
to mainstream advertisers. 7. Observer Food Monthly A worthy follow-up to the critically ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
