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Unilever media review boosts earnings

The company, which owns brands such as Cif, Organics shampoo, Findus and Hellmann's, began the shake-up of its media activity in December 2000 when the company aligned the media account of its then recently acquired Best Foods division with the rest of its operations. It appointed Initiative Media ...

Hollick joins Diageo board

Hollick, who is also a member of the House of Lords and a Labour supporter, will take up his post with immediate effect. Diageo was formed in 1997 out of the merger of GrandMet and Guinness. Its brands include Smirnoff, Johnnie Walker, Gordon's, Baileys and Guinness. It also owns fast food giant Burger King ...

America's permanent pastime - The Lowbrow Lowdown

giveaway wouldn't attract people to shop for food when all they really want is a computer. Then again ...

Sainsbury's appoints marketing
director to the board

held four senior roles within Sainsbury's UK business -- in procurement, primary agriculture, non-foods ...

ITV Digital presents plan to BBC and Sky

and the other BBC/Flextech channels, such as UK Food and Play UK. It would also include a basic sports package ...

Corporate giants take a
beating in McChina week

fast-food restaurants under the McChina name when he moved to the UK in 1991, but McDonald's had ... . Retailer Iceland announced that it was changing its group name to The Big Food Group this week. As rival Tesco unveiled a sales increase of 12.2%, Iceland admitted its organic food strategy had been costly ...

Safeway scraps online shopping venture

. However, Safeway said it still operates a "popular website which enables customers to order Christmas food ...

Safeway marketing push increases profits

-prepared meals. In December, it opens its first hyperstore in Plymouth, and it is also branching into non-food ...

M&S retail boss unveils
vision of the future

consumers want to spend more money. As far as food retailing goes, Holmes told the conference ... story." Holmes predicted that within the next 10 years, technology could change the face of food ...

Britvic launches campaign for
adult-targeted soft drink

of the brand's summer press campaign, which ran in the women's and food and drink press. Barrett Cernis ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.