The company, which owns brands such as Cif, Organics shampoo, Findus and Hellmann's, began the shake-up of its media activity in December 2000 when the company aligned the media account of its then recently acquired Best Foods division with the rest of its operations. It appointed Initiative Media ...
The Food Standards Agency is to target the catering sector in an attempt to cut incidents of food poisoning by 20 per cent over the next five years. An initial six-month PR campaign ... of food hygiene. PR will be co-ordinated by the FSA's in-house team, headed by comms director ...
KP Foods has handed consumer PR work for its Hula Hoops brands to Revolver Communications. The six-figure appointment comes just a month after Lexis Public Relations resigned its extensive consumer PR brief with KP parent United Biscuits, which included work for the crisps brand (PRWeek, 2 ...
CONSUMER: Haygarth Group has been appointed by pet-food manufacturer Friskies for consumer and trade work on its Felix brand. Brand activity will include in-store merchandising and point-of-sale promotions, in addition to consumer PR. ...
Snacks giant United Biscuits has appointed Hill & Knowlton on a pan-European corporate and public affairs brief. The firm, whose brands include McVitie's and KP Foods, appointed H&K to the newly created account following a pitch in which eight agencies were invited to tender ...
The firm, whose brands include McVitie's and KP Foods, appointed H&K to the newly created account following a pitch in which eight agencies were invited to tender. Corporate affairs was previously handled in-house but was disbanded by UB following its takeover by the Final Realm consortium last year ...
Butchers, the pet food manufacturer, will choose between Mother, Soul, Farm and Clemmow Hornby Inge for the 4 million creative assignment. ...
CONSUMER: CirKle Communications has been hired on a consumer and trade PR brief by the company formed out of the recent merger of food companies Del Monte and Cirio. The new company is called Cirio Del Monte. CirKle was the incumbent for Del Monte's trade and consumer account. ...
, will involve liaising with trade publications, food wholesalers and retailers to promote the food giant ... the promotion of a new consultancy hotline for restaurants and other eateries to offer direct advice on food ... team of cooks who will be drawn upon by clients seeking telephone advice on food. Kent ...
CONSUMER: Grappa has been hired to oversee trade and consumer PR for the launch of Babylicious, a range of frozen baby meals to hit UK shelves next month. The products are being marketed as a wholesome alternative to processed baby food. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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