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New Tesco PA director to review consultancy

Tesco's recently appointed government affairs director is set to carry out a review of its public affairs account. David North takes up the newly created post in February and joins from the Department of Environment, Food and Rural Affairs where he is a senior policy adviser. He reports ...

Somerfield meets with agencies to grow external PR

niche as a quality fresh food store and top-up shop.' Clarion is understood to be one ...

Lexis wins Domino's Pizza branding remit

. Lexis was appointed by the AIM-listed fast-food firm on the back of a consumer project last year ... enjoyed success with its online retailing ventures, enabling customers to order food via the internet ...

BEHIND THE HEADLINES: UK retailers remain upbeat about spending

. And while there will always be a certain amount of basic spending on food and clothing, luxury and tourist ...

Somerfield ends six-year Band & Brown PR account

on Somerfield's key attributes of fresh food and high street presence. In April the chain reported ...

STOP PRESS

CONSUMER: Organic food firm The Little Big Company has handed Revolver Communications the six-figure account to promote its frozen food lines in the UK. The company enjoys 3m of backing from food giant Heinz, and its products are stocked by Asda, Safeway, Somerfield and Waitrose. ...

Birds Eye Wall's trade brief goes to Edelman

foods account it won in April (PRWeek, 20 April). The account operates on a retained basis ... . It will also seek to place the company in a strong position to discuss wider issues affecting the food market. Coleman-Smith added that food-related issues such as natural content and additives were areas in which ...

Dairy Crest brief goes to Citigate Dewe Rogerson

Citigate Dewe Rogerson (CDR) has fended off competition from two other agencies to take the newly created Dairy Crest corporate account. The appointment by the food giant - whose brands include Clover, Frijj, Cathedral City and Yoplait - is the first time it has taken on external ...

Citigate Dewe Rogerson wins Young's BlueCrest

The UK's largest fish foods manufacturer Young's Bluecrest has tasked Citigate Dewe Rogerson (CDR) with a corporate profile-raising brief. The firm, which turns over 320m a year ... per cent of the food giant, which was formed in July 1999 when United Biscuits combined Young ...

Ex-Iceland PR head starts agency

Public Relations. As the food group's top PR post remains unfilled, Berg has taken her two most ... '. Plans to secure the group's position as the UK's leading frozen food retailer have replaced an attempt ... Booker, and the subsidiary Woodward Food Service, a frozen food distributor to pubs and restaurants. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.