1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so its first SMS campaign, devised by The Marketing Store and run with 12snap, has been touted as the largest retail-based push in Europe. In a joint marketing effort with Disney to promote the film 'Monsters ...
's marketing. Y&R would be a likely contender because of its work on the KFC fast-food chain. The agency lost ... &R the Canadian business for its fast three main fast-food chains (which also include Pizza Hut and Taco Bell ...
The US project, which goes under the name Tremor, will give members ideas and inside information on new products in food, fashion, games and entertainment. The idea is that these members will then talk to their friends about the products they have seen. P&G brands to benefit from the push include the youth make ...
was bought by the Musgrave Group, Ireland's largest food and grocery distributor. Last year, Budgens ...
the dairy company Arla Foods. The campaign will also see samples handed out in health clubs, concert halls ... . Amanda Ince, account director at Arla Foods, said: "Office sampling was chosen not only because it's fun ...
Arla Foods has appointed BD-Tank to work on below-the-line activity for its Anchor Spreadable brand
further up the food chain. "Now they have either acquired us, with mixed results, or find themselves ...
Centura Food and Chilli Marketing Communications are undertaking a door-to-door leaflet drop
, as food and drink are relatively recession-proof. It has also seen strong organic growth with existing ...
, the bigger 'one-to-one' agencies, taking a big step up the marcoms food chain providing we configure our ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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