to remove filtersSlimfast picks Joshua for frozen food range launch
12 Dec 2003 | by Ben Bold,
of the Atkins Diet has hit the diet-food sector hard, with sales of Slimfast falling 23.5% in the third quarter ...
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WPP retains Bates name in relaunch of Asian agency
12 Dec 2003 | by Staff,
and features the Bates Asia name with falling grains of rice. "Rice is the staple food for Asia. Rice ...
Douwe Egberts launches first direct marketing drive
11 Dec 2003 | by Staff,
of American food giant Sara Lee Corporation. If you have an opinion on this or any other issue raised ...
Coca-Cola to extend music links with own download site
09 Dec 2003 | by Chris Scott,
being turned to as marketing tools, with Coca-Cola's rival PepsiCo and fast-food giant McDonald ... already hit controversy because of Government efforts to clamp down on the marketing of 'junk food' brands ...
Tesco rejects MPs' loyalty card obesity suggestion
05 Dec 2003 | by Staff,
have been asking supermarket executives to encourage customers to buy more healthy foods. One ... buy lots of high-fat, salty or sugary foods. This information could then be used to promote healthier ... their customers. Pressure groups are calling for a ban on the advertising of junk food to children in the UK ...
Tesco appoints Cedar to merge customer magazines
04 Dec 2003 | by Staff,
broad lifestyle approach, to encompass food, fashion, beauty, finance and product launches ...
Aerodeon and Bluegrid develop mobile loyalty offering
28 Nov 2003 | by Claire Billings,
Shoppers will be able to receive MMS and SMS coupons on their mobile phones and redeem them on participating products. The coupons will be copy protected and read by barcode scanners and other equipment developed by Bluegrid. The technology is being targeted at food and drink, and health and beauty products ...
OPINION: Marketing Society - Rise of DM bears witness to value of segmentation
27 Nov 2003 | by Jenny Biggam, director at Carat and a member of The Marketing Society
. To the idea of a theoretical approach from a food company that might want the Science Museum's help ... exhibition on the subject of obesity that a food firm could sponsor." It's a very 'blank page' kind of job ...
Gadget Shop is first to trial mobile barcode coupons
25 Nov 2003 | by Staff,
-bar-go promises more trials in the New Year, with two food retailers, a newsagent and a music retailer. If you ...
WWAV North develops Christmas drive for Martini
24 Nov 2003 | by Claire Billings,
in December and will include recipes for mulled wine using Martini Rosso, as well as more Italian food recipes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
