Slimfast picks Joshua for frozen food range launch
12 Dec 2003 | by Ben Bold,
of the Atkins Diet has hit the diet-food sector hard, with sales of Slimfast falling 23.5% in the third quarter ...
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M&S hires Sainsbury's strategist for food role
18 Dec 2003 | by Mark Kleinman
Marks and Spencer has raided Sainsbury's to appoint Miranda Pode to the role of head of food...M S, which has hailed the growth of its food division as one of its strongest assets in recent years, has hired Pode after Helen Buck, the previous head of food marketing, took up the new post ... 's and Boots. Pode will report to Maurice Helfgott, director of M S's food business unit, who took on the job ...
DIRECT: Slimfast picks Joshua for frozen food launch
11 Dec 2003 | by Ben Bold
of the Atkins Diet has hit the diet-food sector hard, with sales of Slimfast falling 23.5% in the third quarter. ...
Food giants hold firm on labelling
04 Dec 2003
A large audience at the Health Select Committee's Inquiry into Obesity, which reconvened last week, heard committee chairman David Hinchliffe ask whether there would be a benefit in making food and drink ... meaningless?" asked Hinchliffe. Senior representatives from the four food and drink manufacturers all agreed ...
US food brands take arms against Atkins onslaught
02 Dec 2003 | by John N Frank
BOSTON: Food brands and trade bodies that are losing popularity in the face of increasing take...Oldways Preservation & Exchange Trust, a ‘food issues’ think-tank, is to stage an international ... involves eating large amounts of protein foods, such as meat and cheese, but not carbohydrates ... poor science,’ said Oldways manager of food and nutrition strategies Chris Speed. Italian pasta firm ...
Ofcom gets junk food role
01 Dec 2003 | by MediaWeek
Ofcom gets junk food role...on junk food advertising. Ofcom will re-examine regulations that permit advertisers to broadcast campaigns for supposed unhealthy food and drinks. A House of Commons Select Committee recently took evidence from both advertising watchdogs and manufacturers of food and drinks, while culture, media ...
UN food agency uses Rugby World Cup for hunger drive
26 Nov 2003 | by Staff,
ROME - The United Nations World Food Programme has used the huge profile of the Rugby World Cup...the Food Aid programme, take part in competitions and donate to the WFP. It also features Tackle Hunger ... . The World Food Programme, set up by the UN in 1963, fed 72m people in 82 countries in 2002, including most ...
Food industry unites to push healthy lifestyles
20 Nov 2003 | by Mark Kleinman
Key stakeholders in the debate on food marketing and child obesity have held a closed-doors meeting...), Advertising Association (AA), and Food and Drink Federation were represented at the meeting chaired by Cadbury ... long-term marketing strategy to promote healthy living and diets to British children. A food industry ... into Obesity last week, AA director general Andrew Brown said the impact of food advertising on dietary choices ...
Groovy Food Company appoints Dutton Merrifield
20 Nov 2003
LONDON - The Groovy Food Company, an ethical gourmet food brand, has appointed Dutton Merrifield
ANALYSIS: Defence of kids' food ads begins
20 Nov 2003 | by Mark Kleinman
most food and soft drink advertising during kids' programming, while the Food Standards Agency (FSA ... of foods high in fat, sugar and salt, and - most draconian of all - to impose a tax on food ads ... But individual steps such as these will not appease those who accuse the food and advertising industries ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
