worked on the Cesar dog food campaign, "He might look like you, but he doesn't have to eat like you ...
in which BBH finally cracked fast-turnaround retail accounts. Its "soul food" campaign for KFC was of a standard seldom reached by fast-food advertising. The work, which drew on Motown-style soul music from ...
: New Daz has an even better cleaning performance on common food stains Agency: Leo Burnett Writer ...
One-minute vignettes to promote Gillette's Braun Multiquick Professional Hand Mixer have been created by BBC Broadcast and are running across channels including UK Gold, UK Food, UK Style and Living ... on UK Food. Braun is also sponsoring an hour-long section of programming on UK Food. Broadmind ...
As people's thoughts turn to lighter food during the summer, salad is a popular choice among consumers. But it doesn't tend to grab nationwide headlines. When salad brand Florette wanted to generate ... chef. One of the courses had to involve salad. Food writers were encouraged to prepare the Raymond ...
The review is beginning immediately and effects all its business, including snacks, food and pet care. A spokeswoman said the review was aimed at "increasing the effectiveness" of the company's media spend. Masterfoods brands include Mars, Snickers, M Grey Global-owned MediaCom; Publicis group ...
competition. The initiative will challenge students to increase sales of Felix cat food, Bakers Complete
would take advantage of David Blaine's bid to exist without food in a box above the Thames for 44 days ... to raise the profile of the issue. It drove an ad van bearing the line 'Living in a box without food ...
and vegetables". The new product aimed to address concerns over hygenic food among the target market ... . The agency's strategy was to compare washing fresh food to an everyday event in consumers lives: taking a ... Director: Andrews Jenkins Production company: Food Chain, Portland, Oregon ...
LONDON - The McCain Foods marketer who masterminded the brand's recent £15m repositioning campaign...with spells at Coca-Cola & Schweppes Beverages and PepsiCo Foods, as marketing controller and group product manager respectively. In August, she announced that McCain Foods would employ the tagline "Chin up ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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