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PROFILE: Pip Wood, Sainsbury's - Wood keeps control in supermarket war

last week announced that Marks Spencer's food head Justin King will replace Sir Peter Davis ... -conscious food shoppers. If she really is unfazed by the changes that must surely come to the way Sainsbury ... that followed - including criticism of treatment of suppliers, the GM food debate and the bid for Safeway - were ...

MEDIA: Sainsbury's Mag revamp to target a younger market

Sainsbury's Magazine, the 278,000-selling monthly food title, has revamped its content and design.... The revamp follows the promotion of new food and drink editor David Herbert (PRWeek, 22 August). The editorial balance will now be split fifty-fifty between food and drink and lifestyle issues. ...

CAMPAIGNS: 'Tear-free' is selling point for vegetable - Consumer PR

in a humorous way, presenting the product as the first tear-free onion and a breakthrough in the food ...

Profile: Kai Boschmann, Burger King International

brand she represents across 58 countries. Indeed, the fast-food company's 4x4-driving, kick ... times for PROs at the US fast-food giants, which are feeling the repercussions of global anti ...

McDonald's hires Blue Rubicon for PR

Fast food giant McDonald's has hired Blue Rubicon to carry out a UK PR campaign aimed at changing

McDonald's hires Blue Rubicon for PR

Fast food giant McDonald's has hired Blue Rubicon to carry out a UK PR campaign aimed at changing

Sainsbury's review of PA looks at possible merger

with the firm for six years (PRWeek, 27 April 2001). Sainsbury's is the UK's second largest food retailer ...

Analysis: City PR boon as Safeway battle rages

Certain city PROs will have rubbed their hands with glee as the events surrounding the sale of Safeway unfolded last week, developing from a routine agreed bid from Northern chain Morrisons into a takeover tussle involving most of the major food retailers. As Sainsbury's plunged in last week declaring ...

Analysis: Seniority adds weight to supply chain PR woe

handling PR for Tesco, points out that Green enjoyed relative freedom of action compared to a food retailer ...

 

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