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Agency of the Year: Direct Agency of the Year - Best of the rest

15 Dec 2004

business for its baby food and Linda McCartney ranges. Much of its recent success is down to chief ...

Special Report: Pan-Asian Media - Secrets of Pan-Asian creativity

19 Nov 2004

forgets his fries at a fast food drive-in, Jenny, the sales- woman, runs after him - up stairs, climbing ...

The Work: New Campaigns - UK

12 Nov 2004

Boorman Exposure: Direct mail, door-drops SPAM - SPAM UP THE LOWDOWN Hormel Foods is taking its ... Up Client: Marianne Pollock, senior brand manager, Hormel Foods Corporation Brief: Encourage Spam ...

Merricks unveils Italian Magazine to boost travel porfolio

05 Nov 2004 | by Sam Matthews,

The magazine will offer travel advice and information on Italian culture, property, food and wine. Editorial content will be supported by competitions, offers and a dedicated readers' club, which will stage ... of travel, culture, property, food and wine, which reinforces our position as the market leader ...

Bmi backs flight offers with mailing through Partners

28 Oct 2004 | by Staff,

The mailing contains a cutlery set and features the line "Just one of the things you wouldn't expect for free on a low-cost flight". The cutlery used in the kit is the same as that used on bmi flights, and the mailer highlights other benefits of flying with bmi, such as free food and drinks ...

Media news brief: James Villa renews sponsorship

27 Oct 2004

operator took over sponsorship of the show in January from Ken Hom's oriental foods. The last series

Direct news: Bmi backs flight offers in mailing

27 Oct 2004

The mailing contains a cutlery set and features the line 'Just one of the things you wouldn't expect for free on a low-cost flight'. The cutlery used in the kit is the same as that used on bmi flights, and the mailer highlights other benefits of flying with bmi, such as free food and drinks ...

This week: Marketing news from the national press

06 Oct 2004

be renamed House of Fraser - The Daily Telegraph. The government has asked food firms and retailers to fund a blind trust to advertise the benefits of healthy eating. The Food and Drink Federation and British ...

Club Med refocuses as upmarket brand

29 Sep 2004 | by Daniel Rogers

The company, which carries about 40,000 British holiday-makers each year, will ramp up its promotional activity early next year, including a press, radio and TV campaign through long-term ad agency Publicis. 'We have the advantage, in terms of our locations and food, over other all-inclusive operators ...

Virgin Atlantic: Upper Class Airs

10 Sep 2004

and smiling staff, pointing at plates of delicious food as they conscientiously served delighted and contented ... between PR fantasy and ghastly reality persisted. The exquisite food depicted in an American Airlines ... without being either servile or supercilious, its "open dining" food and drink service allows you to order ...

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