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2 minutes with... Christine Hayes, Editor Olive

Olive launched at the end of last year. Why did the BBC think it was time for another food magazine?...is Olive different from any other food magazine? We’re the first magazine for foodies that’s hip, rather ... . If you had to change jobs, would you rather be a food PR or a chef? In one you have to be very ...

TBWA rolls out its latest McCain spot

McCain, the frozen food manufacturer, is continuing to strengthen the association of its Home Fries...A new 30-second commercial, breaking nationally on Sunday, reinforces the message by featuring a man enjoying his chips while stuck at the bottom of a well. TBWA\London has produced the film, the latest in a campaign to create awareness of McCain products as comfort food. Trevor Beattie, the agency ...

PepsiCo hires Kehoe for government affairs role

BRUSSELS: PepsiCo, the soft drink and snack food giant, has appointed APCO UK managing director...with the EU food labelling directive as well as representing it in the ongoing debate on obesity in the UK ... -based worldwide head of government relations, David Wright. The creation of the post comes as food firms face ... will be to promote what PepsiCo is doing to change its food portfolio,’ said Kehoe. ‘The company is trying to put a ...

TBWA Worldwide wins Pedigree Petfood task

the 55 million global creative account for its flagship Pedigree Petfood dog food brands....of Masterfoods pet brands including Chappie, Pal and the pan-European account for the cat food brand Whiskas ...

New in brief

Wales: The Welsh Development Agency’s food directorate is close to shortlisting five agencies

Shell poaches Sainsbury PA man

As media relations officer, Samuel will be one of a team of five reporting to Shell lead media relations officer Andy Corrigan. He replaces Justin Everard who recently left the company to join the Food Standards Agency. His remit will embrace the company’s five business areas – exploration ...

US almond board in pan-Euro pitch

The six-year incumbent agency, Ketchum, is one of the agencies involved in the review, concerning a contract for the UK, France and Germany, according to an ABC spokeswoman. The campaign will aim to stress the nutritional benefits of almonds, following a report last summer by the US Food and Drug ...

Dairy Crest sets GCI on rural lobby

GCI’s immediate task is to represent the company to the Environment, Food and Rural Affairs select ... - ment’s refreshed Rural Strategy, implementation of the Sustainable Farming and Food strategy ... Life, Willow, Petits Filous and Yop. The firm, whose main rivals are Arla Foods, Robert Wiseman Dairies ...

DDB extends Hovis healthy eating campaign

family (Harry and Alfie) tap dancing and singing about children's love of eating junk food. Their routine ... the typical child's preference for unhealthy food, a voiceover tells viewers that Hovis can help mothers out ...

What the papers say: Tesco deal splits media opinions

The £54m bid to increase its share of this sector prompted squeals of protest from rivals including the Big Food Group and unleashed a stream of unflattering comment about the Tesco ‘juggernaut that smashes over anything in its way’ (Sunday Telegraph, 25 January). Objections were based on the view ...

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