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UN World Food Programme 'no food diet' by Leagas Delaney

01 Dec 2005

The United Nations' World Food Programme is using a TV campaign to expose the fact that more than 850m people go hungry in the world, even though we produce more than we can eat. Leagas Delaney has produced three commercials. The first, entitled "no food diet", features a woman collecting stones that she ...

Burger King live cow ad avoids ban for poor taste

21 Dec 2005 | by by Julia Pearlman

as tasteless for featuring a live cow that had been outfitted in the fast-food chain's logo.

Profile: Alternative thinker - Guy Longworth, Marketing director, Marlow Foods

21 Dec 2005 | by Nicola Clark

The marketing director of Marlow Foods, a confirmed meat-eater, will almost certainly be carving ... says it was by mutual consent. He joined Marlow Foods a year later, which he describes as 'an obvious ... . This potential for growth received a huge boost following Marlow's acquisition in June by Premier Foods ...

One to watch: Fresh Daisy

21 Dec 2005 | by Bill Britt

The frozen baby-food brand is targeting parents by striking a balance between health...food, has just arrived back at her Borehamwood office from Broadcasting House in London, where she has ... recipes for babies and toddlers' food called Feed Me! The title, which was published in September, has led to mentions for Fresh Daisy in parenting magazines, food titles and the national press. Hawes has ...

Careers: Just the job - Product development manager, gravy and cubes, Oxo

21 Dec 2005

Former chef David Evans spends at least two days a week experimenting with new flavours and identifying natural food partners. It can take up to six months to develop a variant from scratch, and Evans is currently working on a turkey and cranberry flavour for next Christmas. He also works alongside ...

Review of the year: 10 biggest marketing moments 2005

21 Dec 2005

in various food groups that had marketers scrambling for the product-line emergency cord. The medical proof that Sudan 1 could cause cancerous tumours prompted hysteria among supermarkets and food manufacturers ... that sales of Worcestershire sauce, Branston pickle variants and frozen ready-meals suffered. Eagle-eyed food ...

Ryvita pushes health credentials in £2m relaunch

21 Dec 2005 | by Nicola Clark

Foods-owned brand, including the launch of Ryvita Goodness cereal bars (Marketing, 19 October). Ryvita ...

Burger King pools £50m global work in US shop

21 Dec 2005 | by Nicola Clark

by the fast-food chain in January 2004 and has handled several high-profile drives, including its 'Subservient ...

Yahoo! in music-video ads

21 Dec 2005 | by Ben Carter

The internet giant already sells ads on its US music service; more than 200 advertisers have signed up to the offering, including Adidas, Procter & Gamble and Kraft Foods, since its launch 18 months ago. Yahoo!'s music player allows users to access chart hits as well as browse its music archive ...

Marketing Mix: We'll call you - Weight Watchers

21 Dec 2005

and Christmas slices. You can substitute low-calorie, low-fat foods for the fatty, high-calorie stuff. Mktg ...

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