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Consumer group Which? has criticized Ofcom's proposed clampdown on junk food advertising
food during children's TV programmes as being 'completely flawed', adding that the measures...A report released by the group said that companies would still be able to advertise foods ... food during children's TV programmes at the end of March 2007. Which? has based its results on a ... under the age of 16, would be affected. Although Ofcom's junk food ban is expected to cost ...
LONDON - Swiss food company Emmi has appointed Response One to handle a direct marketing push
TV's loss could be online's gain as far as junk food advertising goes. But have food brands...of new curbs placed on the advertising of junk food to the under-16s. Yet, having only recently won a ... spend will jump from 5% to 13%. This share would increase should junk-food advertisers move much ... , overtly exploiting Ofcom's curbs on junk-food advertising on TV could undermine Ofcom's case and put ...
The move to extend the banning of junk-food advertising to include all TV shows that reach a high...Jowell in 2003 with strengthening the regulation of food and drink advertising to children. Its research found that TV ads have a direct effect on children's food choices, although the regulator candidly ... , food labelling, exercise and wider public understanding of nutrition. According to a report by WPP ...
Regulations, warnings and guidance are being added to the front of food packaging. Does it all help...and tips when making food choices. The clearer the presentation of those facts on front of pack the better, because the purchase decision on food shopping is a fast process. Health labelling on front of pack is valuable because it facilitates informed brand and food choices. Consumers want useful and clear facts ...
crackdown on junk food advertising will be withdrawn from traditional media altogether....represent about 4.6% of online advertising spend, with junk food a smaller subsection of that figure. In outdoor, food advertisers account for 5% of spend - around £38m a year. Wayne Arnold, Profero managing ... buyers are predicting more activity in their patch from junk food advertisers, including advertorials ...
Media agencies have begun planning the withdrawal of millions of pounds of junk food advertising...to ban advertising of junk food within dedicated children's programming, as had been widely expected ... the health food lobby for a 9pm watershed. Shows that have under-16s among their audience that are 20 ...
The Daily Telegraph is to publish its first biannual Food and Drink magazine on Saturday 25.... At 64 pages, Food and Drink is the largest launch issue so far in the recent string of Telegraph ... eight food and drink experts such as Antonio Carluccio and River Cafe chef proprietors Rose Gray and Ruth Rogers, setting out their Christmas food wish list, festive recipes, and a guide to the best ...
crackdown on junk food advertising will be withdrawn from traditional media altogether....." Consumer goods represent about 4.6% of online advertising spend, with junk food a smaller subsection of that figure. In outdoor, food advertisers account for 5% of spend - around £38m a year. Wayne Arnold ... medium." Press buyers are predicting more activity in their patch from junk food advertisers, including ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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