to remove filtersWhich? claims junk food ban is unworkable
21 Dec 2006 | by Robin Parker
Consumer group Which? has criticized Ofcom's proposed clampdown on junk food advertising
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Starcom wins £32m EMI account
22 Dec 2006 | by Elizabeth Barrett
The agency beat incumbents Carat and Media Campaign, plus the7stars and MindShare to the business following a lengthy five-way pitch. The win caps a fruitful month of new business activity for the Publicis-owned agency, which also picked up the £20m Premier Foods account at the start of December, following a final ...
Starcom sees off three to clinch Premier Foods brief
12 Dec 2006 | by Elizabeth Barrett
Starcom has secured the £20m media planning and buying work for the consolidated Premier Foods...managed the Quorn account, and ZenithOptimedia, which handled Premier Foods' brands Ambrosia ... ." Premier Foods purchased the Campbell Soup Company, including brands such as Oxo and Batchelors, in July for £460m. Quorn became part of Premier Foods in 2005 after Marlow Foods was acquired for £172m ...
Essentials changes size in move to halt sales decline
12 Dec 2006 | by Media Week
tips and advice section and upped its food coverage, taking on some of the content previously ...
Why 2006 was a watershed for digital
12 Dec 2006 | by Media Week
old-school sectors. One of the biggest headlines was last month's announcement from Ofcom on food ... 's as sponsor for its Food & Drink section October - Google acquires YouTube - NatMags buys Handbag ... junk-food advertising to children, extending to all programming with a large audience of under-16s ...
NatMags digital division restructures sales teams
12 Dec 2006 | by James Livesley
and entertainment, food and restaurants and beauty and health. ...
Kids - Ad ban rings alarm bells for industry
05 Dec 2006 | by David Fickling
Ofcom's proposals to ban junk-food advertising on programmes likely to be watched by under-16s have...to tackle junk-food advertising back in 2003, but it finally came to a head last month, when Ofcom announced stronger restrictions than had been anticipated, with a mooted ban on all junk-food ads that are likely ... 's Food Advertising Unit. "This sudden change of focus to older children has drawn astonishment. It ...
Yell.com relaunches with new function
05 Dec 2006 | by Media Week
The search will link to Yell.com's new shopping and price comparison service. The site has also added a dedicated food and drink channel, featuring supplier listings and recipes from chefs, including Delia Smith. Yell.com has developed a new thesaurus of 50,000 search terms for products, services ...
Kids - Children's channels up to the challenge
05 Dec 2006 | by Jennifer Whitehead
The junk-food issue aside, children's media has been under attack from no less a figure than Dr ... -platform environment, not just the TV channels. Broadcasters have warned of the negative impact a ban on food ... threat than the junk-food ban," he says, describing the finance industry, which has a similar target ...
Agencies are set to steal a march in this new media age
05 Dec 2006 | by Steve Barrett, editor of Media Week, steve.barrett@haymarket.com
on the rails. - More than enough has already been spoken about Ofcom's proposals to restrict junk-food ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
