Knorr calls global pitch ahead of online shake-up
13 Dec 2006 | by Gareth Jones
it brought the brand's website up to date under the 'Good Food Matters' strapline. Knorr rolled out a TV ad ...
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DoH to forge ties for obesity fight
13 Dec 2006
The initiative is likely to involve tie-ups with leisure, food and grocery firms, according to deputy chief medical officer Fiona Adshead. Details are under wraps, but the activity will launch early next year. The initiative is part of a shift in approach by the DoH. It is planning to put a greater ...
Constellation Europe kicks off £5m review
13 Dec 2006 | by Ed Kemp
consumers advice on the best type of wine to drink with their food. ...
Sector Insight: Bottled sauces - Sauces stifled by saturation
13 Dec 2006 | by Jane Bainbridge
THE BACKGROUND As with most food sectors, the bottled-sauces market has been the subject ... to spark growth by innovating with items related to a wider range of cuisines, such as Asian food ... created opportunities to launch sauces specifically created to accompany food cooked in this way. A third ...
Adwatch: Sainsbury's - 'Spice world'
13 Dec 2006 | by David Bain, Planning director, Beattie McGuinness Bungay
's wants to be the home of food ideas. And ideas are ultimately more precious than service or range ...
Adwatch of the Year: Adwatch stars of 2006
13 Dec 2006 | by Gail Kemp
, although there is an increased focus on quality - particularly of food - and environmental issues ...
Andrew Walmsley on digital: Wi-Fi will lead a convergent future
13 Dec 2006
, food storage-time tracking system, electronic nutritional fact file, as well as a phone number ...
Editorial: Let shoppers define 'needs'
13 Dec 2006 | by Craig Smith, editor
, but not to one or more of its main competitors. As expansion into non-food retail continues, the profile ...
Celebrity trial and comedy fills BBC Two winter schedule
12 Dec 2006 | by by Mark Banham
and aspects of celebrity culture", according to BBC Two. In 'The Truth About Food', presenters -- including ... food can do for them, using innovative methods and the latest technology. Reality programming ...
Starcom sees off three to clinch Premier Foods brief
12 Dec 2006 | by Elizabeth Barrett
Starcom has secured the £20m media planning and buying work for the consolidated Premier Foods...managed the Quorn account, and ZenithOptimedia, which handled Premier Foods' brands Ambrosia ... ." Premier Foods purchased the Campbell Soup Company, including brands such as Oxo and Batchelors, in July for £460m. Quorn became part of Premier Foods in 2005 after Marlow Foods was acquired for £172m ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
