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Sainsbury's 'spiceworld' by Abbott Mead Vickers BBDO

Jamie Oliver is followed on a fairytale journey packed with food, colour and people in Sainsbury's Christmas television ad campaign, created by Abbott Mead Vickers BBDO. "Spiceworld", filmed at the Garrick ... with inspiration for twists on traditional Christmas foods and recipes such as cinnamon and icing sugar on mince ...

Peperami 'gran' by Lowe London

Peperami is entering into the World Cup spirit with an on-pack promotion to win a Peperami-shaped shouting toy, called a Fanimal. The promotion is being publicised in a campaign, developed by Lowe London and directed by Tony Barry. It comprises two executions in which the toy has been mistaken for food ...

Analysis: McDonald's unveils digital strategy

advertising to children. This, coupled with concerns about fast food and obesity, and ongoing political ... s, it s about making sure that people associate McDonald s not just with junk food , but also ... , nutritional foods and being seen to behave responsibly, she says. McDonald s is facing advertising ...

Tragus continues web revamp with Bella Italia site launch

The new site aims to conjure up images of a traditional, homely, Italian restaurant, serving good quality, wholesome food in a relaxed but rich environment. Photo-realistic elements have been incorporated into the design to give it a more authentic feel. It also includes a kids' section, members' area ...

Terminator: Lee and Dan put their feet in it again for Glaxo

and food packets. The chain also features a lovely moment with a mechanical frog swimming in a bath ...

FDA issues cloned draft assessment

WASHINGTON: Scientists with the Food and Drug Administration spent much of yesterday making...Early Thursday the administration released a "draft risk assessment" which found that meat and milk from clones of adult cattle, pigs, and goats are as safe to eat as food from conventionally bred animals. The document does not mean the meat is now FDA approved, but does open a 90-day window for public ...

Starcom wins £32m EMI account

The agency beat incumbents Carat and Media Campaign, plus the7stars and MindShare to the business following a lengthy five-way pitch. The win caps a fruitful month of new business activity for the Publicis-owned agency, which also picked up the £20m Premier Foods account at the start of December, following a final ...

Starcom tops off year by winning £32m EMI account

executive Linda Smith. It also picked up the £15m media brief for Premier Foods. EMI's media spend has ...

Which? claims junk food ban is unworkable

Consumer group Which? has criticized Ofcom's proposed clampdown on junk food advertising

Ofcom's junk food ad ban flawed according to Which?

food during children's TV programmes as being 'completely flawed', adding that the measures...A report released by the group said that companies would still be able to advertise foods ... food during children's TV programmes at the end of March 2007. Which? has based its results on a ... under the age of 16, would be affected. Although Ofcom's junk food ban is expected to cost ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.