to remove filtersHow much do shoppers care about supermarkets' recycling efforts?
31 Oct 2007 | by Vox pop
of common food items representing a regular shopping basket from eight retailers, including Asda, Lidl, M S ...
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Do celebrities make advertising more effective?
23 Nov 2007 | by Vox pop
showing a giant, fantasy food workshop designed like Santa's toy factory. The celebrity chef is then seen ... Christmas food. Using celebrities can be risky though because it relies on them behaving in a way ...
What does the public think of children's TV?
10 Oct 2007 | by Vox pop
dramatically scaled back its kids' TV output in the last 12 months in light of a clampdown on food advertising ...
Do health issues boost food brands?
26 Sep 2007 | by Vox pop
Artificial food additives can cause hyperactivity in children according to a recent study...and hyperactive from artificial food colourings and other additives found in drinks, sweets and processed foods ... in soft drinks, jams and salad dressing. The FSA sent the findings to the European Food Safety Authority and while it could increase the pressure on manufacturers to stop using certain food colourings ...
Which brands do consumers want to be revived?
29 Aug 2007 | by Vox pop
ad campaigns, including Sugar Puffs' Honey Monster and the Cadbury's Flake girl. In March food ...
Brands that campaign for ethical issues - do consumers think more of them?
20 Jun 2007 | by Vox pop
produce. The TV ads, created by Abbot Meads Vickers BBDO, feature farmers who grow and supply food to the supermarket. Sainsbury's decision coincided with growing consumer concern about food miles as the Soil Association announced that it was considering excluding food flown into the UK from its organic accreditation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
