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Arla Foods takes Lactofree brand onto TV

21 Dec 2007 | by Nikki Sandison

LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time...throughout 2008 focusing on the key health and lifestyle seasons. David Cherrie, brand manager of Arla Foods ...

Campaign Annual 2007: Top 10 things to forget

14 Dec 2007

1. The ban on junk-food advertising

Campaign Annual 2007: Top 10 Restaurants

14 Dec 2007

Collins, whose office is practically next door), you know you're in for a real treat. The food (from a ... up a steady, if not younger, crowd. The food is especially good and defies convention by including meals such as fried chicken and pizza - only prepared really well. Once described as posh fast food. 6 ...

Campaign Annual 2007: Advertiser of the Year - Heinz

14 Dec 2007

was there serious competition from other brands and private labels, but consumers' food habits were changing. While ... . Importantly, the effects of the Jamie Oliver-inspired wave of concern about food nutrition meant it was critical to emphasise the brand's real food credentials. Yet Douglas was also keen to avoid being too ...

Campaign Annual 2007: Top 10 Press ads

14 Dec 2007

STREET' This was an intelligent, and mouthwatering, way to highlight not only where John Lewis' food court is located, but also the types of food that are available to purchase there. Thanks ...

Campaign Annual 2007: Top 10 Bullmores

14 Dec 2007

But surely they're missing the point? Shouldn't Ofcom ban the advertising of pet food? This would stop their owners buying too much food for them, eliminate pooch pester power, and thus solve ... survival needs you have are physiological: food, water, and sleep. The moment you drink tea rather than ...

Campaign Annual 2007: Top 10 Directors

14 Dec 2007

for Environment, Food and Rural Affairs as highlights on his reel, it was always going to be a good year ...

Campaign Annual 2007: That was the year that was - Adland's 2007

14 Dec 2007 | by John Tylee

climbdown to political pressure by imposing Draconian rules on food advertising to children. The fact ... for more, whether it be food, alcohol, or who knows what." It became clear that research would play a ...

Campaign Annual 2007: Top 10 Radio Ads

14 Dec 2007

it anymore." 5. TALK TO FRANK 'FAST FOOD' Some sparky dialogue and timely hesitancy, coupled ...

Campaign Annual 2007: Top 10 Creative Directors

14 Dec 2007

number of accounts. Highlights included American Airlines, Premier Foods and the Heinz brief, which swept ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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