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Weight Watchers hands £10m media account to OMD

meetings and licensed food business and WeightWatchers.co.uk , back in September. ...

Ad industry group to seek sector review exemptions

negative images about advertising linked to social issues, such as junk food and obesity, with positive ...

Media Week 2007

If 2006 was the year of digital, 2007 has been the year of ... well, digital. Yet again the medium has continued to dominate industry developments, with search rocketing up the food chain, the launch of the iPhone, media owners repositioning themselves, and the explosion of social networks. Yet again there has ...

Weight Watchers shortlists four for £10m media pitch

, which covers its meetings and licensed food business and Weightwatchers.co.uk , back in September. ...

MediaCom Scotland retains national brief

media for a range of regional and national clients, including Baxters Food Group, Royal Bank of Scotland ...

Liberation Foods poised for debut

LONDON - Liberation Foods, a Fair Trade nut brand, has hired direct agency catchpole..., health-food stores and online. All four products will then go on sale in supermarkets early next year ...

Co-op plots direct push to back merged entity

,000 employees. Its businesses include food retail, pharmacy, funerals, travel, property, farming, services ...

Discovery Foods set for £3m campaign

LONDON - Discovery Foods has appointed Doner Cardwell Hawkins (DCH) to promote its range of North...Foods head of marketing, James Bennett. In February, Discovery Foods invested 2m to over-haul its ... . The brand, which was acquired by Swedish food manufacturer Santa Maria earlier this year, has also relaunched its website. Discovery Foods currently has an annual turnover of more than 45m, which is mainly ...

Care International turns to DRTV for first time

The ad illustrates Care International s focus on helping children living on the edge of survival. It highlights the problems that make them vulnerable and appeals for viewers to give 2 per month to contribute towards help such as food, medical aid and shelter. Gail Cookson, client services director at WPN, said ...

Sainsbury's targets shoppers with Taste the Difference mailing

LONDON - Sainsbury's is promoting its premium Taste the Difference food range via a Tullo Marshall...as well as creating some drama around it will increase their engagement with food and therefore ...

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