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Getting the best from budgets in belt-tightening 2008

21 Dec 2007

The UK s fiscal hazard lights have been switched on in the form of the credit crunch and a faltering housing market. The rise in manufacturing costs is also being passed on to consumers via increased food and energy prices, which will ultimately reduce disposable income and outlay on non ...

Weight Watchers hands £10m media account to OMD

21 Dec 2007 | by Daniel Farey-Jones

meetings and licensed food business and WeightWatchers.co.uk , back in September. ...

Arla Foods takes Lactofree brand onto TV

21 Dec 2007 | by Nikki Sandison

LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time...throughout 2008 focusing on the key health and lifestyle seasons. David Cherrie, brand manager of Arla Foods ...

Prince of Wales launches first sandwich range

17 Dec 2007 | by Nikki Sandison

LONDON - Duchy Originals, the organic and free-range food and drink brand founded by Prince Charles

Nestle backs 'no artificial ingredients' with ads

17 Dec 2007 | by Alex Donohue

and sugar foods to children are taking effect, accounting for a 27% drop in all food and drink advertising ...

ITV1's Sold beaten into fourth place in last night's ratings

14 Dec 2007 | by Jennifer Whitehead

for his role as the librarian Giles in Buffy the Vampire Slayer . It is sponsored by Arla Foods ...

Junk food ad regulations are working says Ofcom

12 Dec 2007 | by Daniel Farey-Jones

LONDON - Ofcom has claimed its new rules on advertising high in fat, salt and sugar foods...from the Nielsen Media database, and importantly is not focused only on ads for HFSS foods. It covers ads for all food, all soft drinks and beverages excluding alcoholic drinks, and chain restaurants ...

'The Milky Bar Kid is strong and tough'... but tough enough to survive?

10 Dec 2007

Gone are the days of the iconic Milky Bar Kid, Sugar Puff Monster, Coco the Monkey and various other characters stereotyped in today s society as food villains, as the industry faces up to the obesity debate. With the threat of the junk food ban looming and the impact it will have on the TV ...

Talk of the site: American admen in Britain, government advertising and McDonald's

07 Dec 2007 | by Bill Britt

don t... Pretend you do. Don t make jokes about the weather, British food, or lack of personal ...

TNS increases stake in LatinPanel Holdings

07 Dec 2007 | by Alex Donohue

The company, which operates across 15 South American markets including Argentina, Brazil, Mexico and Colombia, will be acquired by TNS in January 2008 and integrated into the TNS Worldpanel network. LatinPanel Holdings specialises in consumer panel research across the groceries, toiletries, cosmetics, food ...

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