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Pressure group accuses food marketers of distributing misleading information in school

29 Dec 2008 | by Gemma Charles

slammed by a children's food lobbying group for peddling what it claims to be 'misleading or incorrect...In a report called Through the back door', the Children's Food Campaign levels heavy criticism ... . According to the report, two thirds of the curriculum packs that the Children's Food Campaign surveyed ... Poetry Day. A pack sponsored by Premier Foods' Hovis which said that cereal foods help memory, is also ...

Brand Republic's top stories of 2008

24 Dec 2008 | by Staff

Pasta Hut rebrand . The strange goings-on in the fast food sector continued into the credit crunch ...

Jammie Dodgers links with Red Nose Day

24 Dec 2008 | by Ed Kemp

Burton's Foods, which owns the children's biscuit brand, is supporting its partnership with Red Nose Day through a 750,000 marketing push that builds on next year's theme - Do Something Funny for Money! From January through to April, it will run a marketing campaign that includes in-store promotions ...

Peta hits back at Burger King perfume with a parody called Gore

23 Dec 2008 | by Jennifer Whitehead

-purveying fast food chains including McDonald's, KFC and Burger King, critical of their records on animal welfare ...

CACI launches individual-level green classification data

19 Dec 2008 | by Jacquie Bowser

demographic variables analysed are an individual's car use, recycling habits, frequency of travel and food ... , The Department for Environment, Food and Rural Affairs'(Defra) 2007 survey of Public Attitudes and Behaviours ...

Junk food ads for children drop by a third - Ofcom

17 Dec 2008 | by Emma Barnett

LONDON - Ofcom has estimated the amount of TV advertising for less healthy foods seen by children...- food and drink products that are high in fat, salt or sugar - products around children's programmes ... introduction, the amount of junk food ads seen on TV by children aged four to 15 across all hours has dropped ... had been imposed. From January, the ban on junk food ads will extend to all children's channels ...

Airmiles gets set for launch of TV ad campaign

17 Dec 2008 | by Hadassah Nymark

." The animated campaign creative reminds consumers that every time they buy food or petrol they can collect ...

Innocent outlines 2009 marketing plans

17 Dec 2008 | by Joe Thomas

, and this is the essence of our January message. "The campaign supports our broader mission to make food and drink ...

Ofcom review: "Junk-food rules are working"

17 Dec 2008 | by Staff

LONDON - Ad restrictions have helped reduce children's exposure to unhealthy food ads by a third...that year. It found that the amount of advertising for food and drink high in fat, salt or sugar seen ... are seeing 69 per cent fewer ads using cartoon and film characters to advertise food, but 22 per cent more ... in advertising revenues and a 6 per cent decline in food and drink advertising revenue. Most other digital ...

Burger King launches meat-scented fragrance

17 Dec 2008 | by Staff

NEW YORK - Fast-food chain Burger King has launched a meat-scented cologne in the US for under $4...it. The fast-food chain's latest promotion follows on from a publicity stunt at its UK chain earlier ...

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