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Top 10 Marketing moments of 2008

with weakened consumer confidence. As always, though, one brand's loss was another's opportunity. Fast-food ... in the corner Light-touch regulation continued to go out of fashion as alcohol, HFSS food and even car ... on such sites, as social networks have no right to profit from their customers' conversations. Fast food ...

ASA study finds food ads comply with childhood obesity code

LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a..., accounting for eight out of ten of the breaches. The code stipulates that food and drink ads must ...

KFC plans Cayan grilled chicken roll-out

The fast-food chicken restaurant operator has trademarked a Cayan Grill logo, which has already been used in Australia to push its first foray into healthier grilled chicken products. In April, KFC launched grilled chicken in some of its Australian restaurants ahead of a full roll-out in early 2009 ...

McDonald's mounts cinema ticket promotion

The promotion, the first of its kind by the fast-food retailer, is available with any large meal or premium salad. The TV campaign, created by Leo Burnett, is a pastiche of classic romantic blockbusters and features a man dashing through the airport to stop his loved one from walking out of his life. He persuades ...

McDonald's unveils bold new packaging as makeover continues apace

LONDON - The fast-food chain has taken a more 'natural' approach with its latest packaging....for its food range. It will make its debut in the UK before being rolled out in the 118 countries across which the fast-food retailer has a presence. The multi-coloured packaging, which replaces the chain's old red-and-white boxes, places a particular emphasis on the food contained within, and relays quirky ...

Biggest brands: Top 20 brand categories 2008

perceived as environmentally unfriendly. Two sectors made a surprising comeback this year. Frozen food ... crunch and food price-rises grind on, own-label products are no longer being viewed with suspicion ...

Biggest brands: Top 50 grocery brands by sales 2008

fuel costs, consumers are still buying Pedigree dog food and drinking more wine than ever before ... to pay for taste and convenience. Food now represents only 9%-10% of our disposable income, and we have ... -biggest-selling drink in the hot beverages category, is the result of heavy investment by parent Kraft Foods. A redesign ...

Biggest brands: Top 10 brands by product category 2008

The categories that follow include dairy, chilled convenience, frozen food, hot beverages, soft ... ' food, even in the convenience sector. At Pork Farms, though, neither innovations such as the Munchbox nor its mission 'to make food to make an occasion' have captured consumers' imaginations. Given ...

Burger King names Power marketing chief

the company. Prior to joining Burger King at the beginning of 2007, Power worked at Kerry Foods, overseeing ... to differentiate it from McDonald's. It is now the third biggest UK fast-food outlet, as last year, KFC overtook ...

McDonald's plays down Beijing Olympics sponsorship in UK

The fast-food giant's only Olympic-themed UK activity is a press competition to win a trip to Beijing. This low-key approach contrasts sharply with most of McDonald's major markets. In the US ... 's spokeswoman said: '"Tastes of the Orient" is part of a series of themed food events. It is neither a Chinese ...

 

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