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Pressure group accuses food marketers of distributing misleading information in school

slammed by a children's food lobbying group for peddling what it claims to be 'misleading or incorrect...In a report called Through the back door', the Children's Food Campaign levels heavy criticism ... . According to the report, two thirds of the curriculum packs that the Children's Food Campaign surveyed ... Poetry Day. A pack sponsored by Premier Foods' Hovis which said that cereal foods help memory, is also ...

Peta hits back at Burger King perfume with a parody called Gore

-purveying fast food chains including McDonald's, KFC and Burger King, critical of their records on animal welfare ...

Ofcom review: "Junk-food rules are working"

LONDON - Ad restrictions have helped reduce children's exposure to unhealthy food ads by a third...that year. It found that the amount of advertising for food and drink high in fat, salt or sugar seen ... are seeing 69 per cent fewer ads using cartoon and film characters to advertise food, but 22 per cent more ... in advertising revenues and a 6 per cent decline in food and drink advertising revenue. Most other digital ...

BHF calls for new rules to limit junk-food ads

LONDON - Food manufacturers are misleading parents over how healthy their products are, according...A report released by the charity says that food producers are making spurious health claims about foods that are high in fats, sugars and salt. The BHF said that some companies were manipulating legal ... Government to rigorously limit the marketing of unhealthy foods and make sure that labels are clear ...

Climate campaign 'could be huge'

and Climate Change (DECC), the Department for Environment, Food and Rural Affairs, and the Carbon Trust ...

Primark attacked over 7p wages

of Primark's parent company, Associated British Foods, to speak out against its sweatshops. The charity ... calculate a worker needs 44.82 (5333 taka) a month to give their family nutritious food, clean water ...

Campaigns: Public sector - WRAP tells public to end food waste

Campaign: Love Food, Hate Waste Client: WRAP (Waste and Resources Action Programme) PR team ... £130,000 Previous research undertaken by WRAP had established that some 6.7 million tonnes of food ... for the foreseeable future. Critically, not only were consumers unaware of food waste as an environmental and economic ...

The Work: Private View

's. The Waitrose (2) Christmas TV ad features the producers of its Christmas food from around the world with snow superimposed on these foreign locations, as ever reminding us of the provenance and quality of Waitrose food. I ... and it should remind its target customers to go to Waitrose to do their Christmas food shopping, despite all ...

Editorial: Will clients follow Govt's lead in backing adland?

've been saying all along about the folly of restricting advertising on "junk" food and alcohol - a move...that none of its revenue streams are lost - especially two as important as food and alcohol. ...

Voluntary Sector: The Week in Charities

launched its Food4Thought campaign this week. It will focus on the issue of childhood obesity in the UK ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.