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The Marketing Profile: Lance Batchelor of Tesco Telecoms

and trade-driven,' says Batchelor. Tesco has slashed prices on gadgets, toys and food for Christmas ...

This is not just gas, this is M&S gas

branded electrical goods and is also trialling branded foods in 19 supermarkets in the north-east. Separately, M S recently launched a series of celebrity TV ads as part of its famed food campaign, famously dubbed 'food porn'. Instead of the breathy tones of long-standing voiceover provider, 'Ballykissangel ...

Biggest brands: Top 20 brand categories 2008

perceived as environmentally unfriendly. Two sectors made a surprising comeback this year. Frozen food ... crunch and food price-rises grind on, own-label products are no longer being viewed with suspicion ...

Biggest brands: Top 50 grocery brands by sales 2008

fuel costs, consumers are still buying Pedigree dog food and drinking more wine than ever before ... to pay for taste and convenience. Food now represents only 9%-10% of our disposable income, and we have ... -biggest-selling drink in the hot beverages category, is the result of heavy investment by parent Kraft Foods. A redesign ...

Biggest brands: Top 10 brands by product category 2008

The categories that follow include dairy, chilled convenience, frozen food, hot beverages, soft ... ' food, even in the convenience sector. At Pork Farms, though, neither innovations such as the Munchbox nor its mission 'to make food to make an occasion' have captured consumers' imaginations. Given ...

Critics slam Govt's energy campaign

On Wednesday, the Department for Environment, Food and Rural Affairs launched a new phase of its "act on CO2" campaign, created by Abbott Mead Vickers BBDO. But MPs and pressure groups expressed concern that the campaign would be dwarfed by those from the energy companies. The top six - Npower, E ...

Shane Meadows directs government ad on how to cut fuel bils

LONDON - The Department for Environment Food and Rural Affairs (Defra) will today launch a new TV

Economic downturn knocks $67bn off top 100 global brands

that has benefited from successfully re-positioning as a healthier, value-for-money option. The fast food ...

Sainsbury's backs digital home advice service

-based service will help support the chain's growing non-food offering. Sainsbury's will raise awareness ...

Tesco to create high street bank and plans telecoms move

Batchelor will make the move in the next few months and will be replaced by Carolyn Bradley, currently the commercial director for added value foods. Tesco's plans include turning the Tesco Personal ... of close to 400m per year to 1bn. Leahy said: "Services are bigger and faster-growing markets than food ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.