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Airmiles gets set for launch of TV ad campaign

." The animated campaign creative reminds consumers that every time they buy food or petrol they can collect ...

National Express develops reward programme

Normal 0 The new campaign 'Escape' is aimed at encouraging long-distance travellers to make an environmental travel choice and take the train rather than flying or driving. Benefits including complimentary first class travel, lounge access, food and drink offers and discounted advance ...

The Work: Private View

's. The Waitrose (2) Christmas TV ad features the producers of its Christmas food from around the world with snow superimposed on these foreign locations, as ever reminding us of the provenance and quality of Waitrose food. I ... and it should remind its target customers to go to Waitrose to do their Christmas food shopping, despite all ...

The Work: Private View

during take-off and landing, we fly to LA and Hong Kong, and we have better food in premium economy class ...

Marketers build brand 'me' to promote their careers

UK and Walkers Snack Food. Well-known on the conference circuit, Glenn is unquestionably one ... of business.' Marsden later moved to Danone as marketing director for HP Foods and joined Britvic in a ...

Poll: Britain becomes a nation of online shoppers

half (54.7%) would still not consider buying a car online, while musical instruments and food and drink ...

Recent burst in coupon use may hurt brands in longer term

LONDON - As rising food and utility prices and global financial worries take their toll on spending

Unopened direct mail rates fall in 2008

.1 7.69 75 21 Food 0.08 2.89 87.5 22 Supermarkets 0.07 0.18 7.69 23 Computers 0 ... Motors 0.42 1.45 15 Clothing and accessories 0.37 5 16 Food 0.37 2.35 17 Gardening ... and toiletries 0.46 1.16 18 Clothing and accessories 0.15 0.38 19 Food 0.15 0.18 20 Household ...

What marketers really need to know about the credit crunch

into sharp focus are rising fuel and food prices, which pushed inflation to 4.4% in July - the biggest month ...

The week in Marketing: 1 October 2008

the pitch. Plum Baby expands Premium organic baby-food firm Plum Baby is launching a toddler range ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.