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Mr Kipling to sponsor ITV1's All Star Mr and Mrs

LONDON - ITV1 has signed the Premier Foods cake brand Mr Kipling as the sponsor of its All Star Mr...was negotiated by Starcom MediaVest Group, Premier Foods' media agency and McCann Erickson will create the idents. Lisa Clark, the head of media management at Premier Foods, said: "The integrated sponsorship platform ...

Goodtoknow website launches recipe channel

Normal 0 0 1 113 646 Haymarket Publishing 5 1 793 11.516 0 0 0 The channel boasts a number of features tailored for busy mums, including a database of 4,700 original recipes. Goodtoknow.co.uk features content areas such as diet, food, health, games and chat ...

Seven Publishing executives form Eye To Eye Media and take Delicious as first client

glossy food title Delicious magazine as its first client.

Greenlight takes on search marketing for ActionAid 'gift' push

ActionAid's 'Gifts in Action' programme offers 26 'virtual gifts', in the form of e-cards and pop-up cards, priced from 6 to 75. Purchasing these can provide various care packages including help for families affected by HIV to funding beehive projects to enable communities to produce food ...

Google reveals visual search ambitions with Google Goggles

Dubbed 'Google Goggles' , the feature works on Android 1.6+ devices and currently can be used to identify landmarks, works of art and products but, according to Google, doesn't work so well on things like cars, animals or food. It is only in Google Labs stage - ie experimental testing - at the moment due ...

MyDish signs up to Glam Media

LONDON - MyDish.co.uk has joined the Glam Media UK network as part of the online media group's food...; mso-bidi-language:#0400;} The site's food and drink channel has 45 sites in its network and reaches more than 700,000 consumers with an interest in food UK each month. MyDish.co.uk was set up ... appeared on BBC2's Dragons' Den earlier this year. The web site is described as the Facebook for food ...

BBC continues global roll-out of Lonely Planet Magazine

", with ambitions to encompass culture, history and food as well. A BBC spokesman insisted: "Much of the content ...

Martin Sorrell's GroupM predicts end of UK ad recession

to the report, requires a recovery in the most stricken sectors: financial services, automotive and food, "of ...

Mail Newspapers Creative Team

in Kensington does a tempting line in Thai meals, the Whole Foods cheese and wine counter is hard to resist ...

Food and drink industry round table: marketers look ahead

LONDON - We invited marketers from across the food and drink industry to take part in a round table...;} Marketing Promotion Food and drink marketing used to be simple. Consumers would write a shopping list ... boosted their own-brand goods. In a nutshell, there has never been a more challenging time to be a food and drink marketer. Round table video: Food and drink marketers take the initiative in self regulation ...

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